After successfully managing 99 basketball games over the course of 25 days (high school, college and NBA), the HallPass Media team has wrapped up a successful summer of basketball events. HallPass' final event of the summer was the 8th annual adidas Nations Global Experience, the top global grassroots basketball event of the year. Many of [...]
– League Establishes New Records for Attendance, Viewership, Digital Consumption and Merchandise Sales – NEW YORK, July 23, 2014 –Samsung NBA Summer League shattered all-time records for attendance, NBA TV viewership, digital consumption on NBA.com and NBA Mobile, and overall merchandise sales. This year’s 11-day event, featuring 24 teams, concluded on Monday, July 21, with [...]
Until recently, U.S. Soccer kept track of its athletes' workouts by using team staffers to actually record heart rate and other vital workout data into spreadsheets. But with its Team 2 system, Polar Technology has changed all that. Since pairing with U.S. Soccer as its official heart rate monitor provider, Polar has pushed soccer analytics to a [...]
Samsung sells more TVs than anyone else, but they're trying to become a premium brand in other staples of domestic life, and they've got a colossal marketing budget to make it happen. On Wednesday, the Korean electronics giant revealed the latest features of its home appliances line with a decadent event in downtown [...]
The U.S. was seconds away from escaping its group, but a last minute header from Portugal tied the game at 2-2. With the U.S. sitting on four points in the group standings (three points for its win over Ghana and one for its tie against Portugal), it will come down to Thursday's games to determine [...]
As soccer fans around the globe gear up to take in the World Cup on Thursday, a number of companies are using the event to push their tech-focused efforts into the spotlight. But long before the Twitter World Cup hashtag campaigns and Google Maps' virtual tours of the playing fields, for years Adidas, one of the oldest sports wear brands around, has [...]
Siri, can you say "complicated"? Nuance Communications, a software company that develops speech recognition tools and powers Apple's Siri personal assistant, has talked with multiple companies about a possible sale, according to a report in The Wall Street Journal. One of those, according to the report, just happens to Apple's rival, Samsung. That said, The Journal is unclear on the seriousness [...]
Twitter appears to be experimenting with a new mobile ad feature with two World Cup advertisers, Visa and Adidas. The feature, which Twitter had apparently tested with the film A Million Ways to Die in the West last month, lets you easily share a video ad when you use a hashtag. For instance, if you type "#visa" and then a [...]
As the dust of the World Cup group stages begins to settle, the intensity of the round of 16 begins to loom over Brazil. Group B is all but settled. Australia are heading home, as are the reigning champs Spain. The Netherlands and Chile move into the tournament's round of 16, though their order has yet to be [...]
While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that'sbreaking all the rules. Mercedes-Benz charts at No. 6 this week, thanks to a 15-second video that showcases one of its vintage models meandering via a two-lane highway in [...]
