70+ Brands Behind the Moments: HallPass Media’s 2026 Partnerships From NBA Summer League to the Second Round Foundation, Sports Business Classroom, Summer League Film Festival, and beyond, 2026 has been a year of bringing brands into the moments that matter. Creating value and accessing audiences is something we relentlessly pursue. Brands are part [...]

HallPass Media Team Executes the Largest Golf Tournament Ever Held at Westchester Country Club The 4th Annual Jalen Brunson Charity Golf Tournament & Dinner Reception didn't just return in 2026 — it broke new ground. With 288 golfers taking the course and over 1,000 guests attending the evening Dinner Reception, the event became [...]

The Magic Is in the Work Award Goes to HallPass Media and President Albert Hall HallPass Media President Albert Hall took center stage at the 4th Annual Jalen Brunson Charity Golf Tournament & Dinner Reception, receiving the Magic Is in the Work Award alongside the HallPass Media team for the company’s role in [...]

NBA Summer League Sets New Records Across Attendance, Viewership and Merchandise NBA Summer League 2026 was a record-setting year in Las Vegas. More than 156,000 fans attended this year’s event, marking a 12% increase and a new attendance record. The growth extended well beyond the arena, with Summer League also reaching [...]

Tomorrow’s Stars Foundation Ventures Into Collectibles Market: HallPass Media Launches Summer League Authentics Summer League has always been a place to discover the next generation of basketball stars. In 2026, HallPass Media, in partnership with VSL's own Tomorrows Stars Foundation, expanded that experience beyond the court with the launch of Summer [...]

HallPass Media and Second Round Foundation Surprise Guests with Fat Joe Performance The 4th Annual Jalen Brunson Charity Golf Tournament & Dinner Reception delivered plenty of unforgettable moments, but few were more unexpected than a surprise performance from Fat Joe. Working alongside the Second Round Foundation, HallPass Media helped bring the surprise performance [...]

HallPass Media Signs Cadillac as Presenting Sponsor of Sandra Brunson’s Changemakers Roundtable HallPass Media is bringing Cadillac to the forefront of Sandra Brunson’s Changemakers Roundtable, signing the iconic automotive brand as the Presenting Sponsor of the impactful gathering. The partnership represents another major step in the continued growth of the Changemakers platform, which [...]

SBC’s 2026 Immersive Experience Sets a New Bar for Success in Las Vegas Sports Business Classroom (SBC) officially tipped off its 2026 program on Sunday, July 12, welcoming more than 130 students to a sold-out, weeklong immersive experience during NBA Summer League. This year’s class included students from across the United [...]

Tomorrows Stars Foundation's Growth Through New Partnerships This summer, the Tomorrow’s Stars Foundation expanded its network of community partners, working alongside organizations across Las Vegas to create new opportunities for young people. New and growing relationships with New York Life, St. Jude Children’s Research Hospital, the City of Las Vegas, Arthrex, Goode Surgical, [...]