/What We're Reading

Samsung’s First Tizen Smartphone Has Some Serious Game

You may have heard about Tizen as a platform for Samsung's smartwatches, but the company has bigger plans for the OS, if the new Samsung Z smartphone is any indication. Unveiled Monday in advance of the Tizen Developer Conference in San Francisco, the Samsung Z is the world's first commercial smartphone to run on Tizen. Let's back up: What the heck is Tizen? It's yet another mobile operating system, this one based on Linux, and its principally operated by Samsung (Intel and a few others support it, too). Tizen [...]

By |2019-08-27T09:08:08-04:00June 9th, 2014|What We're Reading|

This Summer You Can Wear Your Instagrams as Sneakers

If you've ever had the urge to wear your favorite photo as a pattern on your shoes, then your dream is about to come true. Adidas is teasing an app for its ZX Flux sneakers that would let you take a photo with your mobile device and then have it printed on a pair of shoes, which you can purchase when the app goes live in August. "Brands have given customers the ability to customize and personalize their shoes for more than a decade, but this is absolutely [...]

By |2019-08-27T09:08:08-04:00May 30th, 2014|What We're Reading|

Samsung Shows Off Simband, a Futuristic Health Tracker

Hoping to take the lead in the race to build the ultimate wearable device, Samsung offered a sneak peak Wednesday at its next-generation health-tracking wristband, known as the Simband. Using different wavelengths of light beamed at your skin, Simband will track multiple measures of its wearer's health continuously, such as blood pressure, respiration, heart rate, hydration level, and the amount of carbon dioxide in your blood. The one Simband demonstrated on stage at Samsung's "Voice of the Body" event in San Francisco showed a continuous stream of heartbeat information, seismograph-style, [...]

By |2019-08-27T09:08:08-04:00May 30th, 2014|What We're Reading|

Steve Ballmer Wins Clippers Bidding War With $2 Billion Offer, Report Says

Former Microsoft CEO Steve Ballmer has won an out-of-control bidding war for the Los Angeles Clippers with a $2 billion offer — nearly four times the previous high price for an NBAteam — according to a Thursday Los Angeles Times report. But don't celebrate the ouster of current owner Donald Sterling just yet — he still has to approve the sale and just what he's thinking remains anything but clear. "The deal also needs the eventual approval of 29 other NBA owners, but is expected to clear that hurdle as long as Ballmer [...]

By |2019-08-27T09:08:08-04:00May 30th, 2014|What We're Reading|

The NFL Playoffs Are Coming to Cable TV, Finally

  When ESPN airs an NFL Wild Card matchup in January 2015, you'll hardly notice the big distinction: It'll be the first NFL playoff game to ever air on cable, period. It's a huge moment for cable TV, though, which has spent decades building up this kind of clout: ESPN's Monday Night Football broadcast team of Mike Tirico, Jon Gruden and sideline reporter Lisa Salters will work the playoff game for ESPN, according to its Thursday announcement. The move comes thanks to an eight-year extension the league and sports TV giant reached for Monday Night [...]

By |2019-08-27T09:08:08-04:00May 5th, 2014|What We're Reading|

Here Are the Top 10 Brands Using Instagram Video

via www.adweek.com This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's The Voice demonstrate that they are gung-ho about the 15-second video platform, posting 46 and 27 social spots, respectively, last week to make our Top 10. Other revelations include that action (sports and GoPro, more or less) and sex appeal (Victoria's Secret) often win the day in the realm of moving images (not shocking), whileUEFA soccer team FC Barcelona's appearance [...]

By |2019-08-27T09:08:08-04:00April 29th, 2014|What We're Reading|

Next Up to Bat for Major League Baseball? Snapchat

Via: www.mashable.com Spring has sprung, and so has another season of Major League Baseball. The 2,430 games of America’s favorite pastime are officially underway, and MLB has set its sights on finding new ways to engage with baseball devotees. As social media has come to occupy a serious place in the hearts of fans and franchises alike, brand strategists are zeroing in on sporting events to trigger tweets, inspire Instagrams and promote pins. But who’s next up to bat in the social-media lineup? Snapchat. SEE ALSO: Surfing Organization Rides the Snapchat Wave Earlier this [...]

By |2019-08-27T09:08:09-04:00April 16th, 2014|What We're Reading|

Damian Lillard gets new adidas deal

via espn.go.com by Brian Windhorst and Darren Rovell Portland Trail Blazers star Damian Lillard signed a contract extension with adidas on Monday that will make him one of the highest-earning endorsers in the NBA. The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options, sources told ESPN.com. It's believed to be the largest shoe deal since Derrick Rose signed a 13-year deal in 2012 that could be worth more than $185 million. LeBron James and Kevin Durant, both of [...]

By |2019-08-27T09:08:09-04:00April 15th, 2014|What We're Reading|

5 Ways The Sports Marketing Industry Is About To Change Forever

via www.forbes.com by Mark Fidelman “Crazy, crazy, these people are crazy. South By Southwest is crazy. A crazy, crazy conference made crazy, by crazy people.” That line still sticks because of the eight crazies. It was yelled across the room by an important sports agent, an uptight, uptight, uptight woman. A tight-lipped, tiger-tongued diva with black, square rimmed glasses. She was reacting to the carnival of attractions courtesy of all the clever advertising agencies with their clever ideas and clever means of displaying them. Nothing was leftunbranded, nothing untouched, nothing [...]

By |2019-08-27T09:08:09-04:00April 7th, 2014|What We're Reading|

10 Buzzer Beaters That Will Get You Pumped for March Madness

March Madness, that beautiful time of year, is upon us once again. Die-hard hoops fans and casual office pool participants alike will be checking their phones and computers frantically as the NCAA Men's Division I Basketball Championship kicks off this week. SEE ALSO: March Madness: The 15-Minute Guide With office-wide bragging rights at stake and the (near-impossible) shot to win a cold $1 billion from Warren Buffet, it can feel like the ritual of filling out a bracket outweighs the actual games themselves. But this compilation from ESPN [...]

By |2019-08-27T09:08:09-04:00March 19th, 2014|What We're Reading|