This week’s VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram’s videos.

The Ultimate Fighting Championship (UFC) and NBC’s The Voice demonstrate that they are gung-ho about the 15-second video platform, posting 46 and 27 social spots, respectively, last week to make our Top 10.

Other revelations include that action (sports and GoPro, more or less) and sex appeal (Victoria’s Secret) often win the day in the realm of moving images (not shocking), whileUEFA soccer team FC Barcelona’s appearance on the chart suggests a global appeal to Instagram’s 11-month-old video feature.

Below is a rich-media infographic for April 14 through April 20 that allows viewers to watch the top brands’ best-performing videos while checking out what kind of organic reach they generated.