The NFL Playoffs Are Coming to Cable TV, Finally
When ESPN airs an NFL Wild Card matchup in January 2015, you'll hardly notice the big distinction: It'll be the first NFL playoff game to ever air on cable, period. It's a huge moment for cable TV, though, which has spent decades building up this kind of clout: ESPN's Monday Night Football broadcast team of Mike Tirico, Jon Gruden and [...]
Here Are the Top 10 Brands Using Instagram Video
via www.adweek.com This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's The Voice demonstrate that they are gung-ho about the 15-second video platform, posting 46 and 27 social spots, respectively, last week to make our Top 10. [...]
Next Up to Bat for Major League Baseball? Snapchat
Via: www.mashable.com Spring has sprung, and so has another season of Major League Baseball. The 2,430 games of America’s favorite pastime are officially underway, and MLB has set its sights on finding new ways to engage with baseball devotees. As social media has come to occupy a serious place in the hearts of fans and franchises alike, brand strategists are [...]
Damian Lillard gets new adidas deal
via espn.go.com by Brian Windhorst and Darren Rovell Portland Trail Blazers star Damian Lillard signed a contract extension with adidas on Monday that will make him one of the highest-earning endorsers in the NBA. The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options, sources told [...]
5 Ways The Sports Marketing Industry Is About To Change Forever
via www.forbes.com by Mark Fidelman “Crazy, crazy, these people are crazy. South By Southwest is crazy. A crazy, crazy conference made crazy, by crazy people.” That line still sticks because of the eight crazies. It was yelled across the room by an important sports agent, an uptight, uptight, uptight woman. A tight-lipped, tiger-tongued diva with black, square [...]
adidas Nations Global announces its dates and Los Angeles as its home
Now that spring has arrived, the basketball prep scene shifts its focus to AAU tournaments, invitation-only elite camps and all-star games. Hence, earlier today Adidas announced the dates and location of its offseason grassroots events. More info via their press release: adidas today announced its 2014 adidas Uprising grassroots basketball schedule which includes a four-tournament [...]
Hoops for St. Jude Week celebrates another successful campaign
Every year a select group of NBA players and coaches do their part in supporting St. Jude Children’s Research Hospital through the Hoops for St. Jude program, a partnership between NBA Cares and St. Jude Children’s Research Hospital that helps create awareness for children’s cancer research and raises funds for the young patients of St. [...]
NBA Summer League Documentary “Summer Dreams” a Fan Favorite
Summer Dreams, a 2-hour television special that gave fans an exclusive look at the players, personalities and behind-the-scenes drama at NBA Summer League aired Sunday, March 15th on the CBS Television Network. The documentary profiles two first round draft picks, Michael Carter Williams of the Philadelphia 76ers and Dallas Mavericks' Shane Larkin, two players trying to [...]
10 Buzzer Beaters That Will Get You Pumped for March Madness
March Madness, that beautiful time of year, is upon us once again. Die-hard hoops fans and casual office pool participants alike will be checking their phones and computers frantically as the NCAA Men's Division I Basketball Championship kicks off this week. SEE ALSO: March Madness: The 15-Minute Guide With office-wide bragging rights at stake and [...]
CBS to air Summer Dreams, a behind the scenes look at the NBA Summer League
Summer Dreams began as an early idea from event organizers Warren LeGarie and Albert Hall to document the trials and tribulations of young players adjusting to life in the NBA and all of the unique characters and situations they encounter along the way. The process of going from big man on campus to a [...]