By Terry Lefton via Sports Business Journal Staring into the teeth of a lockout a year ago, NBA licensing executives were anticipating that their business would drop by more than 25 percent. Fast forward to today. In the NBA fiscal year that ended in September, licensing revenue was up in a season that was contracted [...]
Via Sports Business Journal Consumers and distributors navigate a new landscape that could change the pay-TV system. Is there a breaking point? This has been an autumn filled with frustration at BrewCo, a microbrewery in Manhattan Beach, Calif.The bar, which is about two blocks from the ocean, typically is packed on college football Saturdays, particularly [...]
By Dave Telep via espn.go.com LSU secured its most important commitment of the year Thursday when senior power forward Jarrell Martin (Baton Rouge, La./Madison Prep) chose Johnny Jones' Tigers over Alabama, Texas A&M, Oklahoma State and St. John's. "I talked with a lot of my coaches and family members," Martin said. "We all had time [...]
P&G’s Pritchard outlines sports strategy Via Sports Business Daily With 26 billion-dollar brands, Procter & Gamble’s influence is felt across consumer marketing. Now, having built up its sports sponsorship portfolio in recent years, P&G is exerting influence in that world as well, through ties to top-shelf properties and athletes. Marc Pritchard, P&G’s global marketing and brand [...]
October 25, 2012 by Sam Laird via Mashable Portland Trailblazers rookie Damian Lillard wasn’t a highly touted high school player coming up in Oakland, Calif., and he didn’t attend a powerhouse NBA-feeder college program like Duke or Kentucky. But the kid. Can. Ball. Now, as Lillard begins his first season as a professional point guard out of Weber State University, social [...]
More than 50,000 new full-season-tickets sold, generating more than $100M in revenue By John Lombardo, Staff Writer via Sports Business Daily The NBA is finding that serenity sells. As the league nears its Oct. 30 tipoff with none of the contentious labor drama of last year, it is setting a blistering pace at the box office and [...]
HallPass Media has been involved with some great brands and events lately and want to share our experiences and projects with you! Below is our October HallPass Report that includes our latest sports marketing news! Subscribe to the HallPass Report
Lakers head coach Mike Brown talks to Tony Kornheiser and Michael Wilbon about the high expectations for the Lakers this season.
HallPass Media has completed its production of adidas summer basketball – season 4, scheduled for release in late October. The two-dvd set features over nine hours of footage and broadcast coverage, including the championship games from prestigious adidas events broadcasted on CBS Sports Network. Footage includes: - adidas Invitational title- featuring Kasey Hill and Chris [...]
