How U.S. Soccer Digitally Tracks The “Training Load” On Every Player

Until recently, U.S. Soccer kept track of its athletes' workouts by using team staffers to actually record heart rate and other vital workout data into spreadsheets. But with its Team 2 system, Polar Technology has changed all that. Since pairing with U.S. Soccer as its official heart rate monitor provider, Polar has pushed soccer analytics to a whole new level of accessibility in near real time that enables customizable individualization of every player's workout. Using a Bluetooth heart rate monitor operating off of a strap around each player's chest, the [...]

By |2019-08-27T09:08:07-04:00June 23rd, 2014|What We're Reading|

Samsung Wants to Be a Premium Brand In Home Appliances

    Samsung sells more TVs than anyone else, but they're trying to become a premium brand in other staples of domestic life, and they've got a colossal marketing budget to make it happen. On Wednesday, the Korean electronics giant revealed the latest features of its home appliances line with a decadent event in downtown Manhattan, where four Michelin star chefs shared a stage with Samsung executives. For the event, the company renovated a warehouse, which will serve briefly as a showroom for its line of kitchen, dishwasher [...]

By |2019-08-27T09:08:07-04:00June 23rd, 2014|What We're Reading|

How Can the U.S. Advance in the World Cup? Root for Ties!

The U.S. was seconds away from escaping its group, but a last minute header from Portugal tied the game at 2-2. With the U.S. sitting on four points in the group standings (three points for its win over Ghana and one for its tie against Portugal), it will come down to Thursday's games to determine if the team will go on to the next round of the World Cup. The quickest way to put it? Root for ties, or draws as they're known in soccer. If either the [...]

By |2019-08-27T09:08:07-04:00June 23rd, 2014|What We're Reading|

The Evolution of the Adidas World Cup Soccer Ball

As soccer fans around the globe gear up to take in the World Cup on Thursday, a number of companies are using the event to push their tech-focused efforts into the spotlight. But long before the Twitter World Cup hashtag campaigns and Google Maps' virtual tours of the playing fields, for years Adidas, one of the oldest sports wear brands around, has been quietly advancing the technology behind one of the most important components of the event: the ball. "We've been at the forefront of every major soccer innovation for nearly 90 years and the [...]

By |2019-08-27T09:08:07-04:00June 20th, 2014|What We're Reading|

Samsung Reportedly Explored Acquiring Company That Powers Siri

Siri, can you say "complicated"? Nuance Communications, a software company that develops speech recognition tools and powers Apple's Siri personal assistant, has talked with multiple companies about a possible sale, according to a report in The Wall Street Journal. One of those, according to the report, just happens to Apple's rival, Samsung. That said, The Journal is unclear on the seriousness of these talks — and which, if any, may lead to a deal. A representative for Nuance declined to comment on the report, and Samsung did not immediately respond to our request for [...]

By |2019-08-27T09:08:07-04:00June 20th, 2014|What We're Reading|

Twitter Launches Video-Sharing Feature With Visa, Adidas

Twitter appears to be experimenting with a new mobile ad feature with two World Cup advertisers, Visa and Adidas. The feature, which Twitter had apparently tested with the film A Million Ways to Die in the West last month, lets you easily share a video ad when you use a hashtag. For instance, if you type "#visa" and then a space, you should see a paper clip prompt in your Twitter iOS app. Click on the icon and you can attach a video, which is an ad for Visa. Adidas is testing a [...]

By |2019-08-27T09:08:07-04:00June 20th, 2014|What We're Reading|

World Cup Day 9 Preview: Will Italy and France Take Their Groups?

As the dust of the World Cup group stages begins to settle, the intensity of the round of 16 begins to loom over Brazil. Group B is all but settled. Australia are heading home, as are the reigning champs Spain. The Netherlands and Chile move into the tournament's round of 16, though their order has yet to be determined. Group C saw its first playoff spot go to Colombia on Thursday, after it defeated the Ivory Coast 2-1. But what about Group D and E? Let's take a look at what [...]

By |2019-08-27T09:08:07-04:00June 20th, 2014|What We're Reading|

ercedes’ Key to Instagram Success: Drive With the Doors Open How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that'sbreaking all the rules. Mercedes-Benz charts at No. 6 this week, thanks to a 15-second video that showcases one of its vintage models meandering via a two-lane highway in Italy—with its car doors totally ajar. The auto was evidently participating in the Mille Miglia, a race for classic cars in the European country. Mercedes is not only making its initial appearance, but the [...]

By |2019-08-27T09:08:07-04:00June 9th, 2014|What We're Reading|

The Most Beautiful and Helpful World Cup Schedule You’ll Find

With 32 teams, group play and the knockout stage, the 2014 World Cup will feature 64 matches taking place in 12 Brazilian cities over a one-month span. That's a lot to keep track of — so please allow us to recommend the most beautiful, helpful and interactive World Cup schedule we've seen on the Interwebs. A product of online sports-gambling site Sports Interaction, users can sort through the schedule according to the World Cup's group and knockout stages, as well as by team and date. Here's a sneak peek via screenshot: As the [...]

By |2019-08-27T09:08:07-04:00June 9th, 2014|What We're Reading|

Samsung’s First Tizen Smartphone Has Some Serious Game

You may have heard about Tizen as a platform for Samsung's smartwatches, but the company has bigger plans for the OS, if the new Samsung Z smartphone is any indication. Unveiled Monday in advance of the Tizen Developer Conference in San Francisco, the Samsung Z is the world's first commercial smartphone to run on Tizen. Let's back up: What the heck is Tizen? It's yet another mobile operating system, this one based on Linux, and its principally operated by Samsung (Intel and a few others support it, too). Tizen [...]

By |2019-08-27T09:08:08-04:00June 9th, 2014|What We're Reading|