News2022-11-29T22:17:09-04:00

The Evolution of the Adidas World Cup Soccer Ball

As soccer fans around the globe gear up to take in the World Cup on Thursday, a number of companies are using the event to push their tech-focused efforts into the spotlight. But long before the Twitter World Cup hashtag campaigns and Google Maps' virtual tours of the playing fields, for years Adidas, one of the oldest sports wear brands around, has [...]

By |June 20th, 2014|What We're Reading|

Samsung Reportedly Explored Acquiring Company That Powers Siri

Siri, can you say "complicated"? Nuance Communications, a software company that develops speech recognition tools and powers Apple's Siri personal assistant, has talked with multiple companies about a possible sale, according to a report in The Wall Street Journal. One of those, according to the report, just happens to Apple's rival, Samsung. That said, The Journal is unclear on the seriousness [...]

By |June 20th, 2014|What We're Reading|

ercedes’ Key to Instagram Success: Drive With the Doors Open How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that'sbreaking all the rules. Mercedes-Benz charts at No. 6 this week, thanks to a 15-second video that showcases one of its vintage models meandering via a two-lane highway in [...]

By |June 9th, 2014|What We're Reading|
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