Samsung Wants to Be a Premium Brand In Home Appliances
Samsung sells more TVs than anyone else, but they're trying to become a premium brand in other staples of domestic life, and they've got a colossal marketing budget to make it happen. On Wednesday, the Korean electronics giant revealed the latest features of its home appliances line with a decadent event in downtown [...]
How Can the U.S. Advance in the World Cup? Root for Ties!
The U.S. was seconds away from escaping its group, but a last minute header from Portugal tied the game at 2-2. With the U.S. sitting on four points in the group standings (three points for its win over Ghana and one for its tie against Portugal), it will come down to Thursday's games to determine [...]
The Evolution of the Adidas World Cup Soccer Ball
As soccer fans around the globe gear up to take in the World Cup on Thursday, a number of companies are using the event to push their tech-focused efforts into the spotlight. But long before the Twitter World Cup hashtag campaigns and Google Maps' virtual tours of the playing fields, for years Adidas, one of the oldest sports wear brands around, has [...]
Samsung Reportedly Explored Acquiring Company That Powers Siri
Siri, can you say "complicated"? Nuance Communications, a software company that develops speech recognition tools and powers Apple's Siri personal assistant, has talked with multiple companies about a possible sale, according to a report in The Wall Street Journal. One of those, according to the report, just happens to Apple's rival, Samsung. That said, The Journal is unclear on the seriousness [...]
Twitter Launches Video-Sharing Feature With Visa, Adidas
Twitter appears to be experimenting with a new mobile ad feature with two World Cup advertisers, Visa and Adidas. The feature, which Twitter had apparently tested with the film A Million Ways to Die in the West last month, lets you easily share a video ad when you use a hashtag. For instance, if you type "#visa" and then a [...]
World Cup Day 9 Preview: Will Italy and France Take Their Groups?
As the dust of the World Cup group stages begins to settle, the intensity of the round of 16 begins to loom over Brazil. Group B is all but settled. Australia are heading home, as are the reigning champs Spain. The Netherlands and Chile move into the tournament's round of 16, though their order has yet to be [...]
ercedes’ Key to Instagram Success: Drive With the Doors Open How an auto brand cracked our social-video top 10
While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that'sbreaking all the rules. Mercedes-Benz charts at No. 6 this week, thanks to a 15-second video that showcases one of its vintage models meandering via a two-lane highway in [...]
The Most Beautiful and Helpful World Cup Schedule You’ll Find
With 32 teams, group play and the knockout stage, the 2014 World Cup will feature 64 matches taking place in 12 Brazilian cities over a one-month span. That's a lot to keep track of — so please allow us to recommend the most beautiful, helpful and interactive World Cup schedule we've seen on the Interwebs. A product of online [...]
Samsung’s First Tizen Smartphone Has Some Serious Game
You may have heard about Tizen as a platform for Samsung's smartwatches, but the company has bigger plans for the OS, if the new Samsung Z smartphone is any indication. Unveiled Monday in advance of the Tizen Developer Conference in San Francisco, the Samsung Z is the world's first commercial smartphone to run on Tizen. Let's [...]
This Summer You Can Wear Your Instagrams as Sneakers
If you've ever had the urge to wear your favorite photo as a pattern on your shoes, then your dream is about to come true. Adidas is teasing an app for its ZX Flux sneakers that would let you take a photo with your mobile device and then have it printed on a pair of [...]