Outlines of Sports Strategy

P&G’s Pritchard outlines sports strategy Via Sports Business Daily With 26 billion-dollar brands, Procter & Gamble’s influence is felt across consumer marketing. Now, having built up its sports sponsorship portfolio in recent years, P&G is exerting influence in that world as well, through ties to top-shelf properties and athletes. Marc Pritchard, P&G’s global marketing and brand building officer, spoke with SBJ Editor-at-Large Terry Lefton during the recent ANA annual conference about P&G’s growing interest and investment in sports marketing. ■ What’s at the top of your marketing agenda? PRITCHARD: A [...]

By |2019-08-27T09:08:36-04:00October 31st, 2012|What We're Reading|

How Social Media Is Introducing NBA Fans to a Budding Star

October 25, 2012 by Sam Laird via Mashable Portland Trailblazers rookie Damian Lillard wasn’t a highly touted high school player coming up in Oakland, Calif., and he didn’t attend a powerhouse NBA-feeder college program like Duke or Kentucky. But the kid. Can. Ball. Now, as Lillard begins his first season as a professional point guard out of Weber State University, social media is playing a key role in introducing him to NBA fans. Beefed up Twitter and Instagram presences coupled with an ongoing YouTube mini-documentary series have helped raise Lillard’s profile among non-hardcore hoops fans in ways that wouldn’t have been [...]

By |2019-08-27T09:08:36-04:00October 26th, 2012|What We're Reading|

NBA season-ticket sales heat up the box office

More than 50,000 new full-season-tickets sold, generating more than $100M in revenue By John Lombardo, Staff Writer via Sports Business Daily The NBA is finding that serenity sells. As the league nears its Oct. 30 tipoff with none of the contentious labor drama of last year, it is setting a blistering pace at the box office and expects to set a record for full-season-ticket revenue. The league has sold more than 50,000 new full-season tickets, up 15 percent from last season. Total full-season sales are expected to eclipse the 250,000 [...]

By |2019-08-27T09:08:36-04:00October 25th, 2012|What We're Reading|

HallPass Produces adidas Summer Basketball- Season 4 DVD

HallPass Media has completed its production of adidas summer basketball – season 4, scheduled for release in late October. The two-dvd set features over nine hours of footage and broadcast coverage, including the championship games from prestigious adidas events broadcasted on CBS Sports Network. Footage includes: - adidas Invitational title- featuring Kasey Hill and Chris Walker’s Florida Rams as they capture back to back tournament titles - Super 64 championship- Michigan Mustangs stellar team performance takes home the trophy - adidas Nations 3rd place- Team Australia and USA 2014 [...]

By |2019-08-27T09:08:37-04:00October 18th, 2012|All News, Brand Consulting, Digital Media, Event Management|

Savy Social Media Strategies Boosts Record NBA Summer League Attendance

The NBA Summer League has become the premiere off-season basketball event in the world. The 2012 Summer League in Las Vegas featured a record 24 teams competing in 60 games over a 10 day period and broadcast globally on NBATV and NBA.com. For the past eight years HallPass and VSL Properties have partnered with the NBA to manage all aspects of the event and league operations. During that time, the event has grown from a small gathering of six teams, to a staple event on the national scene with [...]

By |2019-08-27T09:08:37-04:00October 18th, 2012|All News, Digital Media, Event Management|

HallPass Attends Tim Brown Invitational to Support Boarding 4 Breast Cancer

The crew at HallPass took part in the 11th annual Tim Brown Golf Invitational Tourney (www.tbigtgolf.org) supporting Boarding For Breast Cancer at Oak Creek Country Club. The always entertaining and well attended TBIGT tourney featured several sports industry players from LA and Orange County, all having a great time for an excellent cause. No scores were available at press time, although a notable performance was turned in by HallPass Director of Digital Media Sergio Millas.

By |2019-08-27T09:08:37-04:00October 18th, 2012|All News, Brand Consulting|

HallPass Secures Deals With Audi and ESPN for Lakers Coach Brown

HallPass Media has partnered Los Angeles Lakers Coach Mike Brown with Santa Monica Audi for the upcoming 2012-2013 season. HallPass secured the agreement as Coach Brown and his staff will enjoy a courtesy vehicle program with the luxury automaker and participate in an exclusive outing with company executives in 2013. Additionally, Coach Brown will once again partner with ESPN LA 710AM throughout the upcoming 2012-2013 season. During the 2011-2012 season, Coach Brown conducted pre-game interviews with ESPN LA's John Ireland, providing an inside look at the Lakers opponents. Coach Brown [...]

By |2019-08-27T09:08:37-04:00October 18th, 2012|All News, Talent Marketing|

IntelliSkin PostureCue Apparel Showing Up in Professional Sports

IntelliSkin is the #1 posture garment in the nation and gaining consistent traction in the world of professional sports. Most recently, NFL players Ray Lewis and Mark Sanchez were seen wearing IntelliSkin PostureCue™ Performance Apparel during their games. IntelliSkin products improve an athlete’s posture and muscular alignment while worn, resulting in increased performance and preventing their chance of injury. Other professional athletes wearing IntelliSkin products include surf world champion Kelly Slater, MMA’s Royce Gracie, PGA’s John Cook, NHL’s Joffrey Lupul, MLB’s David Huff, AVP’s Phil Dalhausser, Misty May-Treanor and many [...]

By |2019-08-27T09:08:37-04:00October 18th, 2012|All News, Brand Consulting|