Outlines of Sports Strategy

P&G’s Pritchard outlines sports strategy Via Sports Business Daily With 26 billion-dollar brands, Procter & Gamble’s influence is felt across consumer marketing. Now, having built up its sports sponsorship portfolio in recent years, P&G is exerting influence in that world as well, through ties to top-shelf properties and athletes. Marc Pritchard, P&G’s global marketing and brand [...]

By |2019-08-27T09:08:36-04:00October 31st, 2012|What We're Reading|

How Social Media Is Introducing NBA Fans to a Budding Star

October 25, 2012 by Sam Laird via Mashable Portland Trailblazers rookie Damian Lillard wasn’t a highly touted high school player coming up in Oakland, Calif., and he didn’t attend a powerhouse NBA-feeder college program like Duke or Kentucky. But the kid. Can. Ball. Now, as Lillard begins his first season as a professional point guard out of Weber State University, social [...]

By |2019-08-27T09:08:36-04:00October 26th, 2012|What We're Reading|

NBA season-ticket sales heat up the box office

More than 50,000 new full-season-tickets sold, generating more than $100M in revenue By John Lombardo, Staff Writer via Sports Business Daily The NBA is finding that serenity sells. As the league nears its Oct. 30 tipoff with none of the contentious labor drama of last year, it is setting a blistering pace at the box office and [...]

By |2019-08-27T09:08:36-04:00October 25th, 2012|What We're Reading|

HallPass Produces adidas Summer Basketball- Season 4 DVD

HallPass Media has completed its production of adidas summer basketball – season 4, scheduled for release in late October. The two-dvd set features over nine hours of footage and broadcast coverage, including the championship games from prestigious adidas events broadcasted on CBS Sports Network. Footage includes: - adidas Invitational title- featuring Kasey Hill and Chris [...]

By |2019-08-27T09:08:37-04:00October 18th, 2012|All News, Brand Consulting, Digital Media, Event Management|

Savy Social Media Strategies Boosts Record NBA Summer League Attendance

The NBA Summer League has become the premiere off-season basketball event in the world. The 2012 Summer League in Las Vegas featured a record 24 teams competing in 60 games over a 10 day period and broadcast globally on NBATV and NBA.com. For the past eight years HallPass and VSL Properties have partnered with the NBA [...]

By |2019-08-27T09:08:37-04:00October 18th, 2012|All News, Digital Media, Event Management|

HallPass Attends Tim Brown Invitational to Support Boarding 4 Breast Cancer

The crew at HallPass took part in the 11th annual Tim Brown Golf Invitational Tourney (www.tbigtgolf.org) supporting Boarding For Breast Cancer at Oak Creek Country Club. The always entertaining and well attended TBIGT tourney featured several sports industry players from LA and Orange County, all having a great time for an excellent cause. No scores were [...]

By |2019-08-27T09:08:37-04:00October 18th, 2012|All News, Brand Consulting|

HallPass Secures Deals With Audi and ESPN for Lakers Coach Brown

HallPass Media has partnered Los Angeles Lakers Coach Mike Brown with Santa Monica Audi for the upcoming 2012-2013 season. HallPass secured the agreement as Coach Brown and his staff will enjoy a courtesy vehicle program with the luxury automaker and participate in an exclusive outing with company executives in 2013. Additionally, Coach Brown will once again partner [...]

By |2019-08-27T09:08:37-04:00October 18th, 2012|All News, Talent Marketing|

IntelliSkin PostureCue Apparel Showing Up in Professional Sports

IntelliSkin is the #1 posture garment in the nation and gaining consistent traction in the world of professional sports. Most recently, NFL players Ray Lewis and Mark Sanchez were seen wearing IntelliSkin PostureCue™ Performance Apparel during their games. IntelliSkin products improve an athlete’s posture and muscular alignment while worn, resulting in increased performance and preventing their chance [...]

By |2019-08-27T09:08:37-04:00October 18th, 2012|All News, Brand Consulting|
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