News2022-11-29T22:17:09-04:00

Mr. Big Stuff: LeBron, Westbrook Star In NBA’s New Postseason Ad Campaign

via www.sportsbusinessdaily.com by John Lombardo The NBA today will kick off its postseason advertising campaign with the tag line “Now is BIG” for the playoffs and “Forever is BIG” for the Finals. The spots have an int'l focus with the game action in the playoff ads called in multiple languages. “We continue to evolve the way we [...]

By |April 11th, 2013|What We're Reading|

Can Twitter launch a ratings avalanche?

via www.sportsbusinessdaily.com by John Ourand My Twitter feed blew up when the U.S. men’s national soccer team played Costa Rica in near whiteout conditions March 22. Commentary around the game andESPN’s production of it dominated my feed. Early in the first half, I sent out a tweet suggesting that people turn to ESPN to see amazing pictures [...]

By |April 9th, 2013|What We're Reading|

UCLA adds long-time adidas Nations coach Ed Schilling to staff

Alford adds Indiana prep coach Ed Schilling to UCLA staff via insidesocal.com by Jack Wang Steve Alford said during his introductory press conference Tuesday that his UCLA staff would be filled within the next 24 to 48 hours. Former New Mexico assistant Duane Broussard, whom Alford officially announced while giving his opening statement at Pauley Pavilion, was the [...]

By |April 8th, 2013|What We're Reading|

Top Networking Groups in Orange County

As  the popular saying goes... it is not what you know but who you know. The strength of your network begins with building quality relationships and this is something that has been instilled in me since becoming a member of the HallPass Team (2010). These days there are  many ways to build these quality relationships, [...]

By |April 4th, 2013|All News, Blog|

Spoelstra, Karl named Coaches of Month

Official release via www.nba.com NEW YORK -- The Miami Heat's Erik Spoelstra and the Denver Nuggets' George Karl on Monday were named the NBA Eastern and Western Conference Coaches of the Month, respectively, for games played in March. Spoelstra led Miami to a league-best 17-1 (.944) record in March, which included 15 straight wins to [...]

By |April 2nd, 2013|What We're Reading|

Plugged In: Jonathan Becher, CMO, SAP

via www.sportsbusinessjournal.com Computer industry veteran Jonathan Becher joined SAP in 2007, when the company acquired Pilot Software. He’s been chief marketing officer at SAP since April 2011, during which time the company has increased its sports marketing spend dramatically. Since technology integration with sports is one of the paramount topics across the industry, SAP’s interest [...]

By |April 1st, 2013|What We're Reading|
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