NBA launches first international ad push
via www.brandrepublic.com The National Basketball Association (NBA) has launched its first ever ad campaign targeting international fans. The marketing campaign, "one game one love" by Global Hue, incorporates six TV spots as well as print and online ads and a presence at the NBA international games. It is timed to coincide with the pre-season games [...]
Twitter Co-founder Dorsey Offers List of Dos and Don’ts for Success
via www.mashable.com As the co-founder of Twitter and Square, two of the most high profile tech companies in Silicon Valley, Jack Dorsey can claim at least some sage wisdom in the way of building successful companies. SEE ALSO: 10 Creative Solutions for a More Productive Workspace That’s why a recent meeting in which the tech [...]
Florida State’s Joyner Named Lott IMPACT Player of The Week
Via LottImpactTrophy.org Florida State defensive back Lamarcus Joyner has been named the Lott IMPACT Player of the Week. The 5-8, 190-pound senior from Ft. Lauderdale was a one-man wrecking crew against Clemson in a huge ACC showdown Saturday night. Joyner forced two fumbles, the first leading directly to a touchdown, intercepted a pass, recorded one sack [...]
Mavs First to Dive Into Fatigue Analysis
via www.nba.com DALLAS – In the next few days, the Dallas Mavericks will become the first team in the NBA to have their players wear black, digital wristwatches that don’t tell time. The watches will tell when the players are sleeping, and for how long and how deeply they’re doing so. The collected data will [...]
Baylor’s Bryce Hager Named Lott IMPACT Player of The Week
Via LottImpactTrophy.org NEWPORT BEACH, Ca. – Baylor Linebacker Bryce Hager has been named the Lott IMPACT Player of the Week. The 6-2, 235-pound junior from Austin, Texas led the Bears with a career high 18 tackles, including two tackles for losses and a sack, in a win over Kansas State, 35-25. Baylor is 5-0 and ranked No. 12 [...]
NBA sees sponsor activity pick up as scope of Global Games expands
via www.sportsbusinessdaily.com The NBA is wrapping additional activation efforts around its expanded fall Global Games schedule, which begins Saturday in Istanbul. The league this year has an eight-game overseas preseason schedule to go along with two international regular-season games. It makes for the highest number of NBA teams (12) to play internationally in one season [...]
Lakers Head Coach Mike D’Antoni is letting young players prove themselves
via www.sportsoutwest.com This past offseason, the Los Angeles Lakers made it a point to sign young, athletic players to the roster. Los Angeles inked deals with Nick Young, Wesley Johnson, Marcus Landry, Elias Harris and Xavier Henry to bring some much-needed speed to the wings. Each of these players possesses the ability to make an impact on both ends of the floor. Head coach Mike D’Antoni realizes [...]
UCLA Linebacker Eric Kendricks Named Lott IMPACT Player of the Week
Via LottImpactTrophy.org NEWPORT BEACH, CA. – UCLA Linebacker Eric Kendricks has been named the Lott IMPACT Player of the Week. The 6-0, 228-pound junior from Fresno led the Bruins with 13 tackles and had one of the six interceptions that led to a 34-27 win over Utah last week. In recognition of Kendricks’ performance, the [...]
George Karl joins ESPN as analyst
via Former Nuggets coach Karl joins ESPN as analyst NEW YORK (AP) -- George Karl, who won the NBA Coach of the Year award last season but then lost his job in Denver, is joining ESPN as a studio analyst. Karl signed a multiyear deal but will clearly keep an eye out for a return to the [...]
Arizona State’s Alden Darby Named Lott IMPACT Player of The Week
Via LottImpactTrophy.org NEWPORT BEACH, CA. – Arizona State Safety Alden Darby has been named the Lott IMPACT Player of the Week. The 5-11, 195-pound senior from Long Beach, California, had two interceptions – one returned for a 46-yard touchdown, and a forced fumble that he recovered in a 62-41 win over USC. In recognition of Darby’s performance, [...]