News2022-11-29T22:17:09-04:00

Samsung Shows Off Simband, a Futuristic Health Tracker

Hoping to take the lead in the race to build the ultimate wearable device, Samsung offered a sneak peak Wednesday at its next-generation health-tracking wristband, known as the Simband. Using different wavelengths of light beamed at your skin, Simband will track multiple measures of its wearer's health continuously, such as blood pressure, respiration, heart rate, [...]

By |May 30th, 2014|What We're Reading|

Steve Ballmer Wins Clippers Bidding War With $2 Billion Offer, Report Says

Former Microsoft CEO Steve Ballmer has won an out-of-control bidding war for the Los Angeles Clippers with a $2 billion offer — nearly four times the previous high price for an NBAteam — according to a Thursday Los Angeles Times report. But don't celebrate the ouster of current owner Donald Sterling just yet — he still has to approve the [...]

By |May 30th, 2014|What We're Reading|

The Lott IMPACT Trophy Announces 42 Player Watch List

The Lott IMPACT Trophy is a defensive college football award named after NFL Hall of Fame inductee Ronnie Lott. The award is unique because it represents the first trophy to give equal weight to personal character as well as athletic performance from a defensive college player and is the first national college football award based [...]

By |May 29th, 2014|All News, Brand Consulting, Event Management|

Samsung NBA Summer League to tip off July 11

via www.nba.com NEW YORK -- Samsung NBA Summer League tips off on Friday, July 11, at the COX Pavilion and Thomas and Mack Center on the campus of the University of Nevada Las Vegas, marking the 10th time the event will be held in the desert. For the second time in the event's history, a tournament-style format will be [...]

By |May 12th, 2014|All News, Event Management|

The NFL Playoffs Are Coming to Cable TV, Finally

  When ESPN airs an NFL Wild Card matchup in January 2015, you'll hardly notice the big distinction: It'll be the first NFL playoff game to ever air on cable, period. It's a huge moment for cable TV, though, which has spent decades building up this kind of clout: ESPN's Monday Night Football broadcast team of Mike Tirico, Jon Gruden and [...]

By |May 5th, 2014|What We're Reading|

Here Are the Top 10 Brands Using Instagram Video

via www.adweek.com This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's The Voice demonstrate that they are gung-ho about the 15-second video platform, posting 46 and 27 social spots, respectively, last week to make our Top 10. [...]

By |April 29th, 2014|What We're Reading|

Next Up to Bat for Major League Baseball? Snapchat

Via: www.mashable.com Spring has sprung, and so has another season of Major League Baseball. The 2,430 games of America’s favorite pastime are officially underway, and MLB has set its sights on finding new ways to engage with baseball devotees. As social media has come to occupy a serious place in the hearts of fans and franchises alike, brand strategists are [...]

By |April 16th, 2014|What We're Reading|

Damian Lillard gets new adidas deal

via espn.go.com by Brian Windhorst and Darren Rovell Portland Trail Blazers star Damian Lillard signed a contract extension with adidas on Monday that will make him one of the highest-earning endorsers in the NBA. The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options, sources told [...]

By |April 15th, 2014|What We're Reading|

5 Ways The Sports Marketing Industry Is About To Change Forever

via www.forbes.com by Mark Fidelman “Crazy, crazy, these people are crazy. South By Southwest is crazy. A crazy, crazy conference made crazy, by crazy people.” That line still sticks because of the eight crazies. It was yelled across the room by an important sports agent, an uptight, uptight, uptight woman. A tight-lipped, tiger-tongued diva with black, square [...]

By |April 7th, 2014|What We're Reading|
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