The Sports Business Classroom has come to an end, but not before giving participants the experience of a lifetime. This year’s program leaders, Larry Coon, Nate Duncan, Eric Pincus, and Jeff Fellenzer, shared their expertise and knowledge with the students all week and provided them with the necessary tools needed in order to succeed in professional sports. In addition to the instructors, there were many guest speakers throughout the week who gave advice and talked about their journeys in sports. Some notable speakers included NBA Commissioner Adam Silver, Yahoo! Sports’ Adrian Wojnarowski, Dallas Mavericks Head Coach Rick Carlisle and many more.
The Sports Business Classroom gave aspiring basketball professionals the opportunity to learn from sports executives in a one-of-a-kind, immersive training experience in several key areas of entry-level employment in professional sports. The League Salary Cap was the overall focus of this year’s program, as a new Collective Bargaining Agreement will be put in to play following the 2017 season and the demand for employees with knowledge of it will be increased. In addition to understanding the CBA, general attendees had the opportunity to dive deep into the following areas as they pertain to professional franchises: team video, scouting, and analytics; social media, PR, and digital branding; TV/broadcast production; as well as networking, personal branding, and the art of the elevator pitch.
Hosted at the NBA Summer League on the campus of UNLV the setting gave an inside look into the world of sports and the intricacies of the business of basketball, all while in an ideal environment conducive to learning the subject matter. The access granted to participants allowed them the opportunity to apply skills at NBA Summer League games alongside professionals.
To broaden the scope of attendees at this years program, an executive session was offered for league and team personnel, NBA agents and accredited media. This session was lead by salary cap expert Larry Coon, and took an incredibly in depth look into the CBA.