Via: www.mashable.com Spring has sprung, and so has another season of Major League Baseball. The 2,430 games of America’s favorite pastime are officially underway, and MLB has set its sights on finding new ways to engage with baseball devotees. As social media has come to occupy a serious place in the hearts of fans and franchises alike, brand strategists are [...]
via espn.go.com by Brian Windhorst and Darren Rovell Portland Trail Blazers star Damian Lillard signed a contract extension with adidas on Monday that will make him one of the highest-earning endorsers in the NBA. The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options, sources told [...]
via www.forbes.com by Mark Fidelman “Crazy, crazy, these people are crazy. South By Southwest is crazy. A crazy, crazy conference made crazy, by crazy people.” That line still sticks because of the eight crazies. It was yelled across the room by an important sports agent, an uptight, uptight, uptight woman. A tight-lipped, tiger-tongued diva with black, square [...]
Now that spring has arrived, the basketball prep scene shifts its focus to AAU tournaments, invitation-only elite camps and all-star games. Hence, earlier today Adidas announced the dates and location of its offseason grassroots events. More info via their press release: adidas today announced its 2014 adidas Uprising grassroots basketball schedule which includes a four-tournament [...]
Every year a select group of NBA players and coaches do their part in supporting St. Jude Children’s Research Hospital through the Hoops for St. Jude program, a partnership between NBA Cares and St. Jude Children’s Research Hospital that helps create awareness for children’s cancer research and raises funds for the young patients of St. [...]
Summer Dreams, a 2-hour television special that gave fans an exclusive look at the players, personalities and behind-the-scenes drama at NBA Summer League aired Sunday, March 15th on the CBS Television Network. The documentary profiles two first round draft picks, Michael Carter Williams of the Philadelphia 76ers and Dallas Mavericks' Shane Larkin, two players trying to [...]
March Madness, that beautiful time of year, is upon us once again. Die-hard hoops fans and casual office pool participants alike will be checking their phones and computers frantically as the NCAA Men's Division I Basketball Championship kicks off this week. SEE ALSO: March Madness: The 15-Minute Guide With office-wide bragging rights at stake and [...]
Summer Dreams began as an early idea from event organizers Warren LeGarie and Albert Hall to document the trials and tribulations of young players adjusting to life in the NBA and all of the unique characters and situations they encounter along the way. The process of going from big man on campus to a [...]
HallPass Media has secured a $150,000 contribution for the Pacific Club IMPACT Foundation from the Windsong Trust. The donation will support various initiatives supported by the IMPACT Foundation, the charitable arm of college football's Lott IMPACT Trophy which to date has donated more than $1 million to various charities throughout the country. HallPass is the official agency of record for [...]
The Lott IMPACT Trophy, an annual defensive college football award named after NFL Hall of Famer Ronnie Lott honors College Football's Best in Character and Performance. Carolina Panthers LB Luke Kuechly was the 2011 recipient of this prestigious award, and it is becoming more and more apparent that the Trophy's national voting panel made a [...]
