via mashable.com by Samantha Murphy In any redesign process, it's hard to predict what exactly people will end up liking. Sure, you can do informational interviews and use feedback to create a better experience, but sometimes you just have to get crafty to uncover a few surprising things users want that they don't even know [...]
via www.btobonline.com New York—Media measurement company Nielsen has augmented its Brand Effect sentiment analysis tool to also measure customer engagement with mobile app advertising. Nielsen's Mobile Brand Effect for apps measures customer sentiment using such metrics as awareness, attitude, favorability and purchase intent. The new mobile apps measurement augments existing Brand Effect metrics for TVs [...]
via Sportsbusinessdaily.com by Eric Fisher, Staff Writer Philbin will serve as the host of a show that will feature a rotating panel of guests Fox yesterday formally announced plans to convert Speed into its new Fox Sports 1 cable network, and the company said that the channel will debut on Aug. 17 "in more than [...]
via mashable.com by Todd Wasserman Facebook will now be able to target some ads based on your offline shopping habits thanks to some partnerships it announced on Wednesday.The social networking giant has inked a deal with data mining firms Datalogix, Acxiom and Epsilon that will apply their records about customers' offline purchases to Facebook's Custom Audiences product. Facebook [...]
via denverpost.com CHARLOTTE, N.C. — As a coach, George Karl is generally a general, but he's also a soldier — he has fought cancer twice, and he continues to fight it with his passionate voice, albeit strained from radiation. Karl is helping the NBA, ESPN, The V Foundation and St. Jude Children's Research Hospital in a crusade [...]
via Mashable.com by Sam Laird Now that the dust has settled and regular games are starting back up again, it's important to take note of one of NBA All-Star Weekend's biggest winners. We're not talking about Chris Paul. We're definitely not talking about 2 Chainz. We're talking, in fact, about Twitter CEO Dick Costolo. The NBA, more than any other sports league, [...]
Welcome to NBA.com/Stats via stats.nba.com By Brian Martin With today's launch of NBA.com/Stats, the NBA is giving fans the opportunity to analyze the game on a much deeper level by placing the world of advanced statistics at your fingertips. Whether you're already a basketball stats geek that wants nothing more than to crunch numbers for hours or [...]
via Mashable by Camille Bautista While Facebook reigns supreme in the social media landscape, the latest study by Pew shows users are pinning just as much as they're tweeting. Twitter attracted 16% of social media users, followed by 15% on Pinterest in 2012. Everyone's favorite pastime is still Facebook, though, raking in a majority of respondents' votes. Tumblr comes [...]
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
