via www.nba.com NEW YORK (AP) -- The NBA's three network partners all drew their second-highest total of viewers for a full regular season, while NBA TV had its highest total. TNT, in its 29th year televising the NBA, averaged about 2 million viewers for its 52 telecasts. Miami's season-opening victory over Boston drew nearly 5.4 [...]
via www.sportsbusinessdaily.com by John Lombardo The NBA today will kick off its postseason advertising campaign with the tag line “Now is BIG” for the playoffs and “Forever is BIG” for the Finals. The spots have an int'l focus with the game action in the playoff ads called in multiple languages. “We continue to evolve the way we [...]
via www.sportsbusinessdaily.com by John Ourand My Twitter feed blew up when the U.S. men’s national soccer team played Costa Rica in near whiteout conditions March 22. Commentary around the game andESPN’s production of it dominated my feed. Early in the first half, I sent out a tweet suggesting that people turn to ESPN to see amazing pictures [...]
Alford adds Indiana prep coach Ed Schilling to UCLA staff via insidesocal.com by Jack Wang Steve Alford said during his introductory press conference Tuesday that his UCLA staff would be filled within the next 24 to 48 hours. Former New Mexico assistant Duane Broussard, whom Alford officially announced while giving his opening statement at Pauley Pavilion, was the [...]
Official release via www.nba.com NEW YORK -- The Miami Heat's Erik Spoelstra and the Denver Nuggets' George Karl on Monday were named the NBA Eastern and Western Conference Coaches of the Month, respectively, for games played in March. Spoelstra led Miami to a league-best 17-1 (.944) record in March, which included 15 straight wins to [...]
via www.sportsbusinessjournal.com Computer industry veteran Jonathan Becher joined SAP in 2007, when the company acquired Pilot Software. He’s been chief marketing officer at SAP since April 2011, during which time the company has increased its sports marketing spend dramatically. Since technology integration with sports is one of the paramount topics across the industry, SAP’s interest [...]
via www.mashable.com by Bob Al-Greene How's your bracket doing so far? Still worth the paper it's printed on? Maybe you're a bit bummed about losing out in your office pool. It might help put things in perspective to consider the sums of money that change hands every year during March Madness. SEE ALSO: 15 Celebrities [...]
via www.nba.com/nuggets By Aaron J. Lopez “A player on a streak has to respect the streak,” – Crash Davis, Bull Durham While gaining national respect and recognition with each victory, the Denver Nuggets are not getting enamored with their own accomplishments. “I just see the things we can improve upon so we can have a great shot at doing [...]
via www.mashable.com Elisha Hartwig In the Living Mobile Series brought to you by Motorola, Mashable has rounded up the best apps for work, leisure, productivity and fitness to help you throughout your day. We all live busy mobile lives, and sometimes finding just the right app will help you get the most out of your [...]
via www.bizjournals.com/chicago by Lewis Lazare Just in time for the start of March Madness, Gatorade, a unit of the Chicago-based Quaker Oats Co., is introducing a new version of a commercial about the popular sports drink’s origins and the many sports superstars that have aligned themselves with the drink over time. The original TV spot about Gatorade’s origins from now-shuttered [...]
