via by Bob Al-Greene

How’s your bracket doing so far? Still worth the paper it’s printed on? Maybe you’re a bit bummed about losing out in your office pool. It might help put things in perspective to consider the sums of money that change hands every year during March Madness.

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The marketing machine behind the college basketball tournament is huge — March Madness television rights number in the hundreds of millions of dollars. And that’s not even factoring in mobile screens, which a majority of basketball fans will be using during the tournament. More than a quarter of fans used mobile as their main viewing source during the 2012 finals.

Check out this infographic from MBA@UNC to get the full rundown on the March Madness money game.