Nielsen helps Michigan Football become a social media giant

By Michael Smith, Staff Writer via www.sportsbusinessdaily.com ESPN’s Notre Dame-Michigan game last week not only drew the highest TV ratings of the day, but it also won the day on Twitter. Michigan officials know this because they followed the number of mentions on Twitter through a Nielsen product called Social Guide. The social media monitoring [...]

By |2019-08-27T09:08:16-04:00September 23rd, 2013|What We're Reading|

HallPass lends a hand to NBA Coaches Association and Joseph Abboud

This past week HallPass Media partnered with Joseph Abboud and the NBA Coaches Association on the development of a new marketing initiative during the 2013-2014 NBA Season. Joseph Abboud has worked with NBA Coaches in the past and their recent acquisition by Men’s Wearhouse allows for more in market potential with the sharp dressed leaders. [...]

By |2019-08-27T09:08:16-04:00September 19th, 2013|Brand Consulting, Talent Marketing|

UCLA Linebacker Anthony Barr Named Lott IMPACT Player of the Week

Via LottImpactTrophy.org NEWPORT BEACH, Ca. – UCLA Linebacker Anthony Barr has been named the Lott IMPACT Player of the Week. The 6-4, 245-pound senior from San Pedro, Ca. forced three fumbles and had a team high 11 tackles, including two for losses, in UCLA’s impressive come-from-behind win at Nebraska Saturday, 41-21. In recognition of Barr’s [...]

By |2019-08-27T09:08:17-04:00September 15th, 2013|All News, Brand Consulting|

Stanford Safety Ed Reynolds Named Lott IMPACT Player of the Week

Via LottImpactTrophy.org NEWPORT BEACH, Ca. – Stanford safety Ed Reynolds has been named the Lott IMPACT Player of the Week. The 6-2, 206-pound senior from Orange Park, Florida was had a team high 12 tackles and one interception in Stanford’s 34-13 victory over San Jose State. In recognition of  Reynolds’ performance, the Pacific Club IMPACT [...]

By |2019-08-27T09:08:17-04:00September 9th, 2013|All News, Brand Consulting|

Cameras to analyze player moves

via www.espn.go.com The NBA announced Thursday that it will install motion-tracking cameras in every arena this season to provide coaches, players and fans reams of data aimed at pulling back the curtain on what it takes to succeed at basketball's highest level. The NBA has partnered with STATS on the SportVU cameras, and the relationship has [...]

By |2019-08-27T09:08:17-04:00September 6th, 2013|What We're Reading|

USC’S Devon Kennard Named Lott IMPACT Player of the Week

Via LottImpactTrophy.org NEWPORT BEACH, Ca. – USC’s Devon Kennard has been named the Lott IMPACT Player of the Week. The 6-3, 255-pound senior from Phoenix was credited with two tackles for loss (one a sack), two pass breakups, one quarterback hurry and three tackles in the Trojans’  30-13 victory over Hawaii. In recognition of Kennard’s [...]

By |2019-08-27T09:08:17-04:00September 2nd, 2013|All News, Brand Consulting|

Ueberroth’s exit may reshape NBA global biz

By John Lombardo, Staff Writer via www.sportsbusinessdaily.com The departure of NBA International President Heidi Ueberroth could set in motion a significant shift in how the league structures its growing global business division. NBA Commissioner David Stern last week said the league will re-examine its international operations in the wake of Ueberroth’s decision to leave at [...]

By |2019-08-27T09:08:17-04:00August 28th, 2013|What We're Reading|

Business, and luck, drive NBA jersey color choices

via www.sportsbusinessdaily.com By Tripp Mickle, Staff Writer In the NBA, marketing drives everything from ticket prices to the songs that play in an arena. It even determines what jerseys players wear. The league allows teams to have a white home uniform, a dark road uniform, as many as three alternate uniforms, a cultural uniform and [...]

By |2019-08-27T09:08:17-04:00August 19th, 2013|What We're Reading|
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