Heat start at the top, new team on the other side of things

via www.nba.com It probably feels like this every year, but there are so many questions to be answered going into this NBA season. They start at the top, with the Heat's ability to withstand another grueling season after three straight trips to The Finals, and the Spurs' ability to recover from the brutal blow of Games 6 and 7 in Miami. But the questions continue all the way to the bottom, where teams may be playing for lottery combinations but still want to see what kind of building [...]

By |2019-08-27T09:08:15-04:00October 30th, 2013|What We're Reading|

Iowa Linebacker James Morris Named Lott IMPACT Player of The Week

Via LottImpactTrophy.org Iowa Linebacker James Morris has been named the Lott IMPACT Player of the Week. The 6-2, 240-pound senior from Solon, Iowa had eight tackles, two sacks and a fumble recovery in Iowa’s 17-10 win over Northwestern Saturday. Morris is one of 20 quarter-finalists for the annual Lott IMPACT Trophy, which will be presented Dec. 8 in Newport Beach, Ca.  The Lott award is the only major college award based on character.  IMPACT stands for Integrity, Maturity, Performance, Academics and Tenacity. Morris has been an academic standout at Iowa, earning [...]

By |2019-08-27T09:08:15-04:00October 29th, 2013|All News, Brand Consulting|

NBA launches first international ad push

via www.brandrepublic.com The National Basketball Association (NBA) has launched its first ever ad campaign targeting international fans. The marketing campaign, "one game one love" by Global Hue, incorporates six TV spots as well as print and online ads and a presence at the NBA international games. It is timed to coincide with the pre-season games across the globe. The first ad shows players getting ready for the game as on-screen copy explains it has been 107 days, 2,568 hours and 154,080 minutes since the last NBA game and [...]

By |2019-08-27T09:08:15-04:00October 29th, 2013|What We're Reading|

Twitter Co-founder Dorsey Offers List of Dos and Don’ts for Success

via www.mashable.com As the co-founder of Twitter and Square, two of the most high profile tech companies in Silicon Valley, Jack Dorsey can claim at least some sage wisdom in the way of building successful companies. SEE ALSO: 10 Creative Solutions for a More Productive Workspace That’s why a recent meeting in which the tech innovator delivered a few choice pieces of advice has drawn the attention of would-be tech moguls, as well as those with vested interests in his companies. These latest comments come just weeks after [...]

By |2019-08-27T09:08:15-04:00October 23rd, 2013|What We're Reading|

Florida State’s Joyner Named Lott IMPACT Player of The Week

Via LottImpactTrophy.org Florida State defensive back Lamarcus Joyner has been named the Lott IMPACT Player of the Week. The 5-8, 190-pound senior from Ft. Lauderdale was a one-man wrecking crew against Clemson in a huge ACC showdown Saturday night. Joyner forced two fumbles, the first leading directly to a touchdown, intercepted a pass, recorded one sack and eight total tackles in the impressive 51-14 win that kept the Seminoles undefeated at 6-0. Myron Rolle, a Lott IMPACT Trophy finalist in 2008 after his superb career at Florida State, is [...]

By |2019-08-27T09:08:15-04:00October 22nd, 2013|All News, Brand Consulting|

Mavs First to Dive Into Fatigue Analysis

via www.nba.com DALLAS – In the next few days, the Dallas Mavericks will become the first team in the NBA to have their players wear black, digital wristwatches that don’t tell time. The watches will tell when the players are sleeping, and for how long and how deeply they’re doing so. The collected data will quantify how fatigue from training, competing, travel, time-zone adjustments and other variables affect multiple aspects of game-day performance such as reaction time and readiness. The goal is for the Mavericks’ coaches and trainers [...]

By |2019-08-27T09:08:15-04:00October 17th, 2013|What We're Reading|

Baylor’s Bryce Hager Named Lott IMPACT Player of The Week

Via LottImpactTrophy.org NEWPORT BEACH, Ca. – Baylor Linebacker Bryce Hager has been named the Lott IMPACT Player of the Week. The 6-2, 235-pound junior from Austin, Texas led the Bears with a career high 18 tackles, including two tackles for losses and a sack, in a win over Kansas State, 35-25. Baylor is 5-0 and ranked No. 12 in the country. In recognition of Hager’s performance, the Pacific Club IMPACT Foundation, sponsors of the Lott IMPACT Trophy, will make a $1,000 donation to the general scholarship fund at Baylor. Hager has [...]

By |2019-08-27T09:08:16-04:00October 15th, 2013|What We're Reading|

NBA sees sponsor activity pick up as scope of Global Games expands

via www.sportsbusinessdaily.com The NBA is wrapping additional activation efforts around its expanded fall Global Games schedule, which begins Saturday in Istanbul. The league this year has an eight-game overseas preseason schedule to go along with two international regular-season games. It makes for the highest number of NBA teams (12) to play internationally in one season to date. “Given that we have more games and that we are going into new markets where we’ve never been, we are seeing a whole lot more [sponsor activation],” said Emilio Collins, senior [...]

By |2019-08-27T09:08:16-04:00October 9th, 2013|What We're Reading|

Lakers Head Coach Mike D’Antoni is letting young players prove themselves

via www.sportsoutwest.com This past offseason, the Los Angeles Lakers made it a point to sign young, athletic players to the roster. Los Angeles inked deals with Nick Young, Wesley Johnson, Marcus Landry, Elias Harris and Xavier Henry to bring some much-needed speed to the wings. Each of these players possesses the ability to make an impact on both ends of the floor. Head coach Mike D’Antoni realizes what his new youthful group can provide, and this preseason he is letting them play with freedom so they can be as effective as possible. That was evident in each of the Lakers’ [...]

By |2019-08-27T09:08:16-04:00October 8th, 2013|What We're Reading|

UCLA Linebacker Eric Kendricks Named Lott IMPACT Player of the Week

Via LottImpactTrophy.org NEWPORT BEACH, CA. – UCLA Linebacker Eric Kendricks has been named the Lott IMPACT Player of the Week. The 6-0, 228-pound junior from Fresno led the Bruins with 13 tackles and had one of the six interceptions that led to a 34-27 win over Utah last week. In recognition of Kendricks’ performance, the Pacific Club IMPACT Foundation, sponsors of the Lott IMPACT Trophy, will make a $1,000 donation to the general scholarship fund at UCLA. Kendricks is the second Bruin to win the Lott IMPACT Player [...]

By |2019-08-27T09:08:16-04:00October 7th, 2013|All News, Brand Consulting|