Nielsen launches mobile app sentiment analysis
via www.btobonline.com New York—Media measurement company Nielsen has augmented its Brand Effect sentiment analysis tool to also measure customer engagement with mobile app advertising. Nielsen's Mobile Brand Effect for apps measures customer sentiment using such metrics as awareness, attitude, favorability and purchase intent. The new mobile apps measurement augments existing Brand Effect metrics for TVs [...]
Nic Vucevic reveals his first experience playing against Lebron James
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
Fox Formally Unveils Long-Awaited FS1, Aims To Eventually Be Alternative To ESPN
via Sportsbusinessdaily.com by Eric Fisher, Staff Writer Philbin will serve as the host of a show that will feature a rotating panel of guests Fox yesterday formally announced plans to convert Speed into its new Fox Sports 1 cable network, and the company said that the channel will debut on Aug. 17 "in more than [...]
Henry Abbott explains the practical takeaway from the Sloan Sports Conference
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
Ric Bucher on the Warriors getting back on track and Lakers playoff chances
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
Google Engage Event at Yo!Dog Marketing Headquarters
Sergio Millas and I had the opportunity to attend a great Google Engage event on Tuesday at Yo!Dog Marketing's headquarters in San Clemente, CA. This was a great event in which some key Googler's had a live streaming from the Googleplex exclusive to Google Engage agencies in which they spoke about digital marketing and the [...]
Lionel Hollins and Tom Penn join SiriusXM Radio’s Off the Dribble to discuss Hoops for St. Jude Week
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
Lionel Hollins discusses Grizzlies post Rudy Gay and his involvement with Hoops for St. Jude
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
Board of Governors member Tom Penn discusses St. Jude Research Hospital’s initiatives
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]