Sergio Millas and I had the opportunity to attend a great Google Engage event on Tuesday at Yo!Dog Marketing’s headquarters in San Clemente, CA. This was a great event in which some key Googler’s had a live streaming from the Googleplex exclusive to Google Engage agencies in which they spoke about digital marketing and the changing digital marketing landscape. Topics included “Keeping Up With the Evolving Digital Landscape”, “The Zero Moment of Truth: Reaching Customers When It Matters” and “Working and Winning with an Agency”.
The presenters were some of the top people at Google which included Lisa Gevelber (Google’s VP of Americas Marketing), John Nicoletti (Director of Agency Development for Google) and Bickey Russell (Google’s Head of Channel Managed Agencies). All of them had some great insights to share and needless to say, we walked away with some great information and new knowledge of some very powerful resources that Google makes available to Google Engage agencies, which we are a part of.
We want to thank Yo!Dog for having us to this great event. Besides Google’s great insights, the event gave us the opportunity to meet some great people in advertising and marketing in the Orange County area. We look forward to next time!