News2022-11-29T22:17:09-04:00

It’s crunch time for sponsor activation

via sportsbusinessjournal.com By Terry Lefton, Staff Writer Activation plans for the NFL’s roster of corporate partners are nearing completion as the final day of the season approaches in New Orleans. NFL official brewer Anheuser-Busch will continue to be a top advertiser, running 4 1/2 minutes worth of spots during CBS’s broadcast of Super Bowl XLVII. [...]

By |January 29th, 2013|What We're Reading|

10 Qualities of an Effective Community Manager

via mashable.com by Ryan Lytle As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow. Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap [...]

By |January 28th, 2013|What We're Reading|

Top 10 B2B Social Media Posts of 2012

By Jeffrey L. Cohen via socialmediab2b.com As each year passes the growth of social media for B2B companies continues. Looking at the top posts of the year is a good way to see what resonates with B2B marketers. How to more effectively use Facebook and LinkedIn, especially for generating leads and sales seems to be [...]

By |January 22nd, 2013|What We're Reading|
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