News2022-11-29T22:17:09-04:00

The Power of Real-Time Advertising

via Harvard Business Review by B. Bonin Bough Now that the Super Bowl is over and we know who won the game, everyone's asking who won the marketing battle that surrounds it. There's so much discussion every year about who got what spot, what they paid for it, and whether or not they should have [...]

By |February 6th, 2013|What We're Reading|

Nielsen Shows How Super Bowl Fans Stay Connected

via mashable.com by Camille Bautista When the first touchdown is scored on game day, some avid sports fans take to social media to announce their shared victory. Aside from the beer and never-ending abundance of chicken wings, many Super Bowl viewers have their smartphones and tablets in hand. How exactly do millions of Americans stay connected to [...]

By |February 4th, 2013|What We're Reading|

50+ Events in Social Media, Online Marketing, PR and more

via mashable.com by Elisha Hartwig Whether you're looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable's Events Board has something for you. We picked four of the latest events to be listed to give you an idea of the possibilities for networking, developing skills and moving your business forward. Check these out, or [...]

By |February 1st, 2013|What We're Reading|

10 Tech Must-Haves for Your Super Bowl Tailgate

via mashable.com by Lorenzo Franceschi-Bicchierai Super Bowl Sunday, the biggest day of the year in sports, is just around the corner. The high-stakes matchup between the San Francisco 49ers and the Baltimore Ravens will be played this Sunday in New Orleans. There's no better time than now to get ready to support your team with some techy tailgating [...]

By |January 31st, 2013|What We're Reading|
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