News2022-11-29T22:17:09-04:00

Gatorade revisits its origins in new TV spot

via www.bizjournals.com/chicago by Lewis Lazare Just in time for the start of March Madness, Gatorade, a unit of the Chicago-based Quaker Oats Co., is introducing a new version of a commercial about the popular sports drink’s origins and the many sports superstars that have aligned themselves with the drink over time. The original TV spot about Gatorade’s origins from now-shuttered [...]

By |March 14th, 2013|What We're Reading|

Rockets assistant coach Kelvin Sampson reveals thoughts on James Harden’s impact this season

Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]

By |March 13th, 2013|Off The Dribble|

This Is How Facebook Came Up With News Feed Redesign

via mashable.com by Samantha Murphy In any redesign process, it's hard to predict what exactly people will end up liking. Sure, you can do informational interviews and use feedback to create a better experience, but sometimes you just have to get crafty to uncover a few surprising things users want that they don't even know [...]

By |March 13th, 2013|What We're Reading|

Nielsen launches mobile app sentiment analysis

via www.btobonline.com New York—Media measurement company Nielsen has augmented its Brand Effect sentiment analysis tool to also measure customer engagement with mobile app advertising. Nielsen's Mobile Brand Effect for apps measures customer sentiment using such metrics as awareness, attitude, favorability and purchase intent. The new mobile apps measurement augments existing Brand Effect metrics for TVs [...]

By |March 11th, 2013|What We're Reading|
Go to Top