By Sergio Millas Last night Jake Schultz and I attended the Orange County Ad Federation's 2013 Super Bowl commercial review that took place at JT Schmids in Anaheim, CA. As expected this was a great event. We both had a great time and were excited to talk about the Super Bowl, the ads and sports [...]
Via Marcus Thompson II/San Jose Mercury News The Golden State Warriors will be the first NBA team to wear a jersey with sleeves. The Warriors will debut the yellow alternate uniforms on Feb. 22. They will also wear them on March 8 against the Rockets and March 15 against the Bulls. "It was the right moment, [...]
via Harvard Business Review by B. Bonin Bough Now that the Super Bowl is over and we know who won the game, everyone's asking who won the marketing battle that surrounds it. There's so much discussion every year about who got what spot, what they paid for it, and whether or not they should have [...]
via mashable.com by Camille Bautista When the first touchdown is scored on game day, some avid sports fans take to social media to announce their shared victory. Aside from the beer and never-ending abundance of chicken wings, many Super Bowl viewers have their smartphones and tablets in hand. How exactly do millions of Americans stay connected to [...]
via mashable.com by Elisha Hartwig Whether you're looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable's Events Board has something for you. We picked four of the latest events to be listed to give you an idea of the possibilities for networking, developing skills and moving your business forward. Check these out, or [...]
via mashable.com by Lorenzo Franceschi-Bicchierai Super Bowl Sunday, the biggest day of the year in sports, is just around the corner. The high-stakes matchup between the San Francisco 49ers and the Baltimore Ravens will be played this Sunday in New Orleans. There's no better time than now to get ready to support your team with some techy tailgating [...]
via adweek.com by Lucia Moses While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's biggest arena of the year. The price of entry has soared more than 60 percent over the past decade, to [...]
via sportsbusinessjournal.com By Terry Lefton, Staff Writer Activation plans for the NFL’s roster of corporate partners are nearing completion as the final day of the season approaches in New Orleans. NFL official brewer Anheuser-Busch will continue to be a top advertiser, running 4 1/2 minutes worth of spots during CBS’s broadcast of Super Bowl XLVII. [...]
via mashable.com by Ryan Lytle As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow. Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap [...]
Via Kurt Badenhausen/Forbes NBA commissioner David Stern was vilified by fans and players for his role in the lockout that erased 20% of last season. But Stern works for the owners, and it appears the commish, who is retiring in 12 months after 30 years in charge, is going out on top. Stern is worth every [...]
