When the first touchdown is scored on game day, some avid sports fans take to social media to announce their shared victory.
Aside from the beer and never-ending abundance of chicken wings, many Super Bowl viewers have their smartphones and tablets in hand. How exactly do millions of Americans stay connected to their favorite teams? Nielsen collected data from viewers to see how media converge leading up to the big game.
Out of more than 111 million viewers, 13.1 million visited NFL websites to check up on their teams and stats in 2012. Don’t count the ladies out, since women account for 45% of the television audience.
What can you do if you don’t have multiple TVs in one room? One out of three tablet owners check sports scores on their devices while watching TV, and 60% of tablet and smartphone owners who look up sports-related content do it every day.
Nielsen says 26% of TV homes that watch the game had an income level of more than $100,000. Maybe it’s all those extravagant Super Bowl parties?
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In this year’s rivalry, the 49ers seem to have more of a dedicated online fan base. The team’s website had 506,000 visitors compared to the Ravens, whose site garnered 376,000 visitors in December.
For more information, check out the stats on Nielsen’s site. How have you stayed connected leading up to the Super Bowl? Let us know your thoughts in the comments.