via www.btobonline.com New York—Media measurement company Nielsen has augmented its Brand Effect sentiment analysis tool to also measure customer engagement with mobile app advertising. Nielsen's Mobile Brand Effect for apps measures customer sentiment using such metrics as awareness, attitude, favorability and purchase intent. The new mobile apps measurement augments existing Brand Effect metrics for TVs [...]
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
via Sportsbusinessdaily.com by Eric Fisher, Staff Writer Philbin will serve as the host of a show that will feature a rotating panel of guests Fox yesterday formally announced plans to convert Speed into its new Fox Sports 1 cable network, and the company said that the channel will debut on Aug. 17 "in more than [...]
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
Sergio Millas and I had the opportunity to attend a great Google Engage event on Tuesday at Yo!Dog Marketing's headquarters in San Clemente, CA. This was a great event in which some key Googler's had a live streaming from the Googleplex exclusive to Google Engage agencies in which they spoke about digital marketing and the [...]
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
Built upon inside perspectives from NBA coaches and players around the league, Off The Dribble covers trending topics and talks to the biggest names in the game. The show is hosted by Justin Termine, with NBA analysts Sam Mitchell, Mateen Cleaves and Mike Dunleavy. Listen weekdays 12-2pm EST on Sirius 92, XM 208 and online [...]
