Here Are the Top 10 Brands Using Instagram Video

via www.adweek.com This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's The Voice demonstrate that they are gung-ho about the 15-second video platform, posting 46 and 27 social spots, respectively, last week to make our Top 10. Other revelations include that action (sports and GoPro, more or less) and sex appeal (Victoria's Secret) often win the day in the realm of moving images (not shocking), whileUEFA soccer team FC Barcelona's appearance [...]

By |2019-08-27T09:08:08-04:00April 29th, 2014|What We're Reading|

Next Up to Bat for Major League Baseball? Snapchat

Via: www.mashable.com Spring has sprung, and so has another season of Major League Baseball. The 2,430 games of America’s favorite pastime are officially underway, and MLB has set its sights on finding new ways to engage with baseball devotees. As social media has come to occupy a serious place in the hearts of fans and franchises alike, brand strategists are zeroing in on sporting events to trigger tweets, inspire Instagrams and promote pins. But who’s next up to bat in the social-media lineup? Snapchat. SEE ALSO: Surfing Organization Rides the Snapchat Wave Earlier this [...]

By |2019-08-27T09:08:09-04:00April 16th, 2014|What We're Reading|

Damian Lillard gets new adidas deal

via espn.go.com by Brian Windhorst and Darren Rovell Portland Trail Blazers star Damian Lillard signed a contract extension with adidas on Monday that will make him one of the highest-earning endorsers in the NBA. The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options, sources told ESPN.com. It's believed to be the largest shoe deal since Derrick Rose signed a 13-year deal in 2012 that could be worth more than $185 million. LeBron James and Kevin Durant, both of [...]

By |2019-08-27T09:08:09-04:00April 15th, 2014|What We're Reading|

5 Ways The Sports Marketing Industry Is About To Change Forever

via www.forbes.com by Mark Fidelman “Crazy, crazy, these people are crazy. South By Southwest is crazy. A crazy, crazy conference made crazy, by crazy people.” That line still sticks because of the eight crazies. It was yelled across the room by an important sports agent, an uptight, uptight, uptight woman. A tight-lipped, tiger-tongued diva with black, square rimmed glasses. She was reacting to the carnival of attractions courtesy of all the clever advertising agencies with their clever ideas and clever means of displaying them. Nothing was leftunbranded, nothing untouched, nothing [...]

By |2019-08-27T09:08:09-04:00April 7th, 2014|What We're Reading|