– The Best or Nothing partners with the Best in Character and Performance –

Newport Beach, Dec 4, 2013 – The Lott IMPACT Trophy is pleased to announce Mercedes-Benz as an official partner of the 2013 Lott IMPACT Trophy Award show live on FOX Sports West / FOX Regional Networks, Sunday December 8th, 7pm PDT.

The 10th annual Lott IMPACT Trophy Award Ceremony will take place at the prestigious Pacific Club in Newport Beach, CA. as they honor college football’s best in character and performance. The award is unique in that it recognizes young men who not only perform on the field but also embody the IMPACT acronym; Integrity, Maturity, Performance, Academics, Community and Tenacity.

The four finalists for the 2013 IMPACT Player of the Year are Anthony Barr (UCLA), James Morris (Iowa), Devon Kennard (USC), and Chris Borland (Wisconsin), all of whom have made tremendous contributions to their teams and communities.

“Mercedes-Benz is proud to sponsor the Lott IMPACT Trophy Award,” said Bob Yeatman, general manager of Mercedes-Benz Western Region. “This is a great opportunity to recognize college athletes for their performance on and off the field. Mercedes-Benz has a long history of giving back and supporting our communities and it’s a pleasure to honor the nominees who embody the same commitment.”

“The Mercedes-Benz brand and what it stands for perfectly aligns with our ideals and the outstanding young men we are gathering together to celebrate,” said John Hamilton, Chairman of The Lott IMPACT Trophy Board of Directors. ”When you think of Mercedes-Benz you think of the best in quality and performance, nothing exemplifies that more than the young men being honored.”

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 13 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the SLS AMG GT.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans, and smart products in the U.S. More information on MBUSA and its products can be found at www.mbsprinterusa.com and www.smartusa.com.

Accredited journalists can visit our media site at www.media.mbusa.com.

About The Lott IMPACT Trophy

The Lott IMPACT Award show will air live on FOX Sports West and FOX Regional Networks, reaching an estimated 52 million homes. The event’s keynote speaker will be PAC-12 Commissioner Larry Scott.

Named after Pro Football Hall of Fame member, Ronnie Lott, The Lott IMPACT Trophy is awarded to college football’s Defensive IMPACT Player of the Year. The Lott Trophy is the first and only college football award to equally recognize athletic performance and the personal character attributes of the player.

For more information on the Lott IMPACT Trophy visit: https://www.lottimpacttrophy.org.