– Making an Immediate IMPACT in the Marketplace and Community –
Newport Beach, CA – Sports marketing and branding agency, HallPass Media has been named the agency of record for College Football’s Lott IMPACT Trophy®. The Lott IMPACT Trophy® is a national college football award which recognizes the Defensive IMPACT® Player of the Year who embodies the best in Character and Performance.
The agency’s focus has been on promoting, developing and enhancing The Lott IMPACT Trophy’s brand identity as well as positioning the trophy as one of the most important awards in college football. HallPass has also been focusing on partnership development and integrated marketing services to build brand value and awareness to tell the IMPACT story amongst college football audiences.
“The Lott IMPACT Trophy is a property that has a tremendous amount of prestige.” said Albert Hall, President of HallPass Media. “With interest in College Football being at an all-time high and the incredible stories surrounding the young men that this award recognizes, The Lott IMPACT Trophy touches college football fans at every level from campus to alumni. We are honored to be chosen to represent this award and the IMPACT brand in the marketplace and our initial feedback and engagement has been tremendous. Seeing the positive side of sports, giving back to the community and aligning with a class act such as Ronnie Lott is something our partners are gravitating to.”
HallPass has been instrumental in securing deals and activating with Mercedes Benz and United Airlines for 2013. Through a variety of broadcast, digital, social media, charitable and engagement marketing efforts, HallPass is leading the way on all brand fronts. Since October, HallPass rebranded the website, engaged college fanbases through social and video campaigns, worked with the Board of Directors on realigning charitable efforts, initiated online fan voting and assisted in landing two marquee brands.
“This is an award that celebrates athletes and organizations that are making an IMPACT,” said Ronnie Lott, NFL Hall of Famer and the namesake of the trophy. ”After meeting with Albert and his team, we quickly realized that his team’s vision, goals, work ethic and values perfectly align with ours. In the ten or so weeks that we have been working with HallPass they have made a tremendous IMPACT on every aspect of the award and we couldn’t be happier we made the decision to go with them.”
For more on the Lott IMPACT Trophy visit: https://www.lottimpacttrophy.org
About HallPass Media
HallPass Media is a Newport Beach, CA based sports marketing agency focusing on brand consulting, talent procurement, events and properties, and digital media. Founded in 2004, The HallPass team has worked with some of the top properties and talent in sports including the NBA, NBA Summer League, NBA Coaches Association, adidas, SiriusXM, CBS, Turner Sports, Audi, Joseph Abboud and others. For more information, please visit www.hallpassnetwork.com.