HallPass Media in partnership with the sports marketing, management and production company, BEST, is proud to announce the launch of Melanie Oudin’s new website giving fans an inside look at what makes the 18 year old tennis phenom tick.

The site is part of a line of athlete inspired digital initiatives from HallPass, where sponsor activation and social networking capabilities meet product offerings and viral marketing campaigns. For a first-hand look, check out www.MelanieOudin.com. HallPass, together with BEST, developed a new online strategy with Melanie, incorporating in a variety of viral video elements, Facebook, YouTube and Twitter applications.