The best fighter in the history of mixed martial arts did it again on Saturday night, as Russian Heavyweight Fedor Emelianenko beat Minnesota’s Brett Rogers by second-round technical knockout in the main event of the M-1 Global/Strikeforce: Fedor vs. Roger which aired live on CBS Nov 07, 2009. Some 5.46 million viewers tuned in to see Fedor defeat Rogers.
Launching on the heels of this historic fight, HallPass Media in partnership with the sports marketing, management and production company, BEST, is proud to announce FedorTV and the Fedor Emelianenko Fan Page giving fans an inside look at what makes the Heavyweight Champion tick. These channels were designed to extended his reach and to better connect Fedor with his fans while also providing exclusive behind-the-scenes footage. The site is part of a line of athlete inspired digital initiatives from HallPass, where sponsor activation and social networking capabilities meet product offerings and viral marketing campaigns.