Savy Social Media Strategies Boosts Record NBA Summer League Attendance

The NBA Summer League has become the premiere off-season basketball event in the world. The 2012 Summer League in Las Vegas featured a record 24 teams competing in 60 games over a 10 day period and broadcast globally on NBATV and NBA.com. For the past eight years HallPass and VSL Properties have partnered with the NBA to manage all aspects of the event and league operations. During that time, the event has grown from a small gathering of six teams, to a staple event on the national scene with [...]