Dear Friends, Family and Colleagues,

It’s an unprecedented and challenging time for us all and we hope you are staying safe.. Who would have thought that an earthquake halting Zion’s debut on opening night of NBA Summer League now seems like a minor thing. Or that Tom Brady leaving the Patriots for Tampa Bay…minor thing. What we are dealing with right now is major, as in major concern, major interruption, major game changer…but we are major fighters.

We have all been affected by this virus. Our hearts and thoughts go out to those who have passed away, those who are severely sick and struggling, and those on the front lines battling this deadly disease. It looks like things are starting to improve and there’s light at the end of the tunnel but a big thanks to all those who are sacrificing their lives to help us all move past this situation. Let’s continue to help our loved ones and those in need…we’re all in this together.

Shifting gears to our business and what the future holds. We are taking this time to prepare, iterate, educate and position for the future. Much of our work revolves around bringing people together…the opposite of Social Distancing, not exactly an ideal scenario. However, we are confident we can develop new ways to execute live events, improve safety and mitigate risks without sacrificing the experience of being in the building and feeling that Juice! Competition brings out the best in all of us, and we will do whatever it takes to stay safe and press on, while never losing sight of one day allowing SPORTS to bring us all together again.

In the weeks ahead, we’ll do our best to update you on what is happening in our world and our business. It’s a new frontier for us all, let’s tag along for the ride and collaborate on making the new normal something we’re all proud of.

Thank you,

Albert Hall