HallPass Media and VSL Properties has proudly procured a partnership with VaynerSports, a full-service talent representation and brand consulting sports agency. With both HallPass Media & VaynerSports serving as agencies of record for high profile brands in the sports landscape, an alignment between the two made sense; not to mention their physical proximity to each other with HallPass Media & VaynerSports’ Costa Mesa offices being located directly across the street from one another.

Providing contemporary and innovative solutions for a high-profile collection of some of the world’s top athletes and brands, VaynerSports was founded by brothers AJ & Gary Vaynerchuck. The Vaynerchuck brothers also co-founded VaynerMedia, a global creative and media agency, together. Co-founder Gary Vaynerchuck, commonly known as “Gary Vee”, is a renowned marketing & media guru with a massive social media presence boasting ten million Instagram followers, almost four million YouTube subscribers and over three million followers on Twitter.

As a part of VaynerSports’ activation at the NBA2K23 Summer League, VaynerSports Pass NFT holders were treated to a four-day experience engaging in all things NBA2K23 Summer League. The VaynerSports Pass Holders NFT Experience included, a VIP stay at the Virgin Hotel Las Vegas, access to exclusive Summer League events & parties, on-court photo op, an on-court shoot around session, VIP seating at Summer League games and a meet & greet with last year’s fifth-overall draft pick, Jalen Suggs of the Orlando Magic.

Look for future collaborations between the two emerging leaders in the Sports Marketing landscape.