Most-Watched NBA Summer League Led By Record 1.1 Million Viewers for Lakers-Celtics on July 8
The average audience for ESPN’s five MGM Resorts NBA Summer League 2017 telecasts was up 112 percent from last year, according to Nielsen. ESPN’s five games averaged 783,000 viewers (P2+), up from 369,000 viewers for ESPN’s three games in 2016.
Overall, ESPN and ESPN2 combined to televise 25 NBA Summer League games, which averaged 437,000 viewers (P2+), up 51 percent from 290,000 viewers across 23 games in 2016.
ESPN’s most-watched NBA Summer League was led by the July 8 contest between the Los Angeles Lakers and the Boston Celtics, which averaged 1,106,000 viewers (P2+), and an additional average minute streaming audience of 57,000 viewers.
ESPN and ESPN2 combined to televise the seven most-watched NBA Summer League games ever. The full list is below:
|July 8, 2017||Boston Celtics vs. Los Angeles Lakers||1,106,000|
|July 7, 2017||LA Clippers vs. Los Angeles Lakers||879,000|
|July 17, 2017||Portland Trail Blazers vs. Los Angeles Lakers*||836,000|
|July 13, 2017||Los Angeles Lakers vs. Cleveland Cavaliers||780,000|
|July 16, 2017||Los Angeles Lakers vs. Dallas Mavericks||763,000|
|July 8, 2017||Philadelphia 76ers vs. Golden State Warriors||736,000|
|July 12, 2017||Philadelphia 76ers vs. Los Angeles Lakers||585,000|
*Summer League Championship Game.
To view full article please visit original on ESPNmediazone.com: ESPN’s Audience for MGM Resorts NBA Summer League 2017 Up 112 Percent
Article by Ben Cafardo of ESPN.