Somewhere in Sacramento, a throng is walking around today saying, “Huh? I can’t hear you.”

With a national television audience watching on ESPN, Sacramento Kings fans broke the Guinness World record for the Loudest Crowd Roar at an Indoor Sports Stadium. Not satisfied with doing it once, the SacTown faithful did this three times.

The sell-out crowd of 17,317 reached 126.0 dBA in between the third and fourth quarters, topping the previous world record set earlier in the game. To put this in perspective, on July 15, 2009, in Ottawa, Canada, the rock band KISS achieved a 136 dBA level, one of the loudest concerts, ever.

Before tonight, the previous world record for loudest indoor fans was 106.6 dBA set by Milwaukee Bucks in 2008.

A Guinness World Records adjudicator presented the Kings with a certificate for the record. No word on whether the National Hearing Conservation Association planned on asking fans to boycott such activities.

While the Kings lost to the Detroit Pistons 97-90 last night, the one thing most all fans at the game won was this… a good dose of tinnitus.