By Jeffrey L. Cohen via socialmediab2b.com
As each year passes the growth of social media for B2B companies continues. Looking at the top posts of the year is a good way to see what resonates with B2B marketers. How to more effectively use Facebook and LinkedIn, especially for generating leads and sales seems to be a running theme. Practical versus theoretical definitely rules the day (or year). Check out the top 10 below. If you have any other favorite B2B social media articles from this year, let us know in the comments below. Posts from other sites are okay too.
1.Â 10 of the Best B2B Facebook Timeline Cover Photos
Hope you didnâ€™t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes, and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month.
Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, Penton Marketing Services found some pretty revealing statistics.
B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Many B2B companies have seen success on the professional social network by getting employees to represent the company in addition to their own experiences, managing company pages and even running industry groups.
Many B2B companies have been successful at generating leads from LinkedIn, but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. It also shows the employees who work at the company. This is the most basic option for LinkedIn.
Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can look through the stats yourself, but here are some to consider.
Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. It is becoming a more visual platform and they continue to promote the idea that photos and videos create stronger connections with customers, prospects, fans and likers. B2B companies who want to succeed on Facebook must now develop and share content that doesnâ€™t just provide value, but that catches peoplesâ€™ eyes. A recent study has already shown that many large brands donâ€™t get that much fan engagement on Facebook, so this can be even more challenging for many B2B companies.
Too many B2B companies are flat out failing at social media marketing. It isnâ€™t their fault. This isnâ€™t an attack on the companies. Heck, they are at least brave enough to give it a shot. Instead this is an explanation for why a new marketing channel has been slow to grow in the B2B space. This shouldnâ€™t be news to anyone though. Email marketing has been around for decades and many companies still donâ€™t have that mystery figured out yet.
Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well. While Nordstrom pins its latest shoes and fashions by boards organized by department, Whole Foods uses the site to pin kitchen design inspiration and recycling projects in addition to recipes using its foods.
B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. No one wants to hear about your products. They want to hear about solutions to their problems. One way to get there is by sharing compelling stories. As many B2B marketers still struggle with this change in marketing focus to a customer-centric model, we offer the following suggestions for storytelling ideas. Keep in mind that each of these story types can be told in words, images, audio and video, depending on their use.
B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. Thatâ€™s okay, because myths are a part of change in any aspect of life. Heck, when people started using microwaves one of the big myths was that they leaked electromagnetic radiation. Change and myths go hand-in-hand. Letâ€™s squash some of the most ridiculous B2B social myths now before they spread any further!
Read more: https://socialmediab2b.com/2013/01/top-10-b2b-social-media-posts-of-2012/#ixzz2Il2N31vR