HallPass brings Alex Ovechkin’s Power of 8 to Energizer

Energizer Canada Inc. announces endorsement deal with Alex Ovechkin

April 8, 2009 (Mississauga, Ontario) Just in time for the Stanley Cup™ Playoffs, today Energizer Canada Inc. announced a new sponsorship arrangement with NHL™ superstar Alex Ovechkin. While the full program is gearing up for a Fall 2009 launch, it centers around Energizer’s Ultimate Lithium product *“The World’s Longest Lasting ‘AA’ Battery in High-Tech Devices”

“With our Ultimate Lithium product offering 8X the power of our premium alkaline, it only made sense to partner with The Great #8 as he is the World’s Best Player (in my view)” said Kent Hatton, Brand Group Director of Energizer Canada Inc. “Alex is known throughout the league to play with incredible energy, determination and intensity, a perfect fit with the Energizer Bunny and our Keep Going® brand promise”.

Energizer also has recently launched Advanced Lithium in ‘AA’ and ‘AAA’ formats, positioned to work best in high-tech devices such as gaming controllers, GPS navigation systems and portable audio players.

Energizer ®Advanced Lithium batteries provide more power for those must-have electronic gadgets. New Energizer® Advanced Lithium batteries last up to 20 hours longer** and weigh 33 percent less than standard alkaline batteries. Ideal for photographers of all skill levels, Energizer® Advanced Lithium lasts up to 4X longer*** in digital cameras and performs well in extreme temperatures from -40 degrees to 140 degrees Fahrenheit (-40 degrees to 60 degrees C).

Laurel Walzak, NHL’s Director of Business Development commented “We’re excited about Energizer’s new activation with Alex Ovechkin; it really highlights that the NHL and NHLPA offer sponsors a multitude of platforms, from events to teams to players, that give consumer products great visibility and synergize with brand attributes.”

In further support of the program, Kevin Lovitt NHLPA Director of Corporate Sponsorships stated ‘Alex is having another sensational year, and Energizer will really ‘Capitalize’ on his energy and enthusiasm’.

Energizer and the NHLâ„¢ are currently promoting the Advanced Lithium Powerplay Promotion that will send two lucky contest winners to a Stanley Cup Final game.
Be sure to visit: www.energizer.ca/powerplay

About Energizer®
Energizer® is one of the world’s largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including, the Energizer® MAX® premium alkaline brand; Energizer® Ultimate Lithium performance batteries and Energizer® Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers; and miniatures brand batteries

About Alex Ovechkin

One of the game’s elite players, Ovechkin became the first player in league history to win the Hart Trophy (most valuable player), the Lester B. Pearson Award (outstanding player as voted by his peers), the Art Ross Trophy (most points) and the Maurice “Rocket” Richard Trophy (most goals) in a single season (2008). Alex has been awarded the Kharlamov Trophy as the top Russian-born player in the NHL three years in a row … He is the first player in 55 years to be named to the NHL First All-Star Team in each of his first three full seasons in the league … Has played in three NHL All-Star Games … Holds the NHL record for most goals scored in a season by a Left Winger with 65 in 2008. Became the 5th fastest player to score 200 goals with only Wayne Gretzky, Mike Bossy, Brett Hull and Mario Lemieux ahead of him, and in 2008 led Russia to its first World Championship gold medal since 1993. Off the ice, Alex dedicates time to his ‘Ovi’s Crazy Eights’ program, helping to enrich the lives of underprivileged youth in Washington DC. He has conducted various camps and clinics for junior hockey in the US and in Russia and has donated funds on behalf of the NHLPA’s Goals and Dreams as a recipient of the Lester B. Pearson award. Alex’s off the ice marketing interests are represented by HallPass Media located in Newport Beach, CA. For more information on Alex, visit his official website at alexovechkin8.com

About the NHLPA
The National Hockey League Players’ Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund, a $16-million hockey program which is the largest grassroots hockey program in the world. The players’ program has donated full sets of hockey equipment to more than 9,000 economically disadvantaged children in 17 countries and assisted with upgrades and the building of hundreds of arenas worldwide. For more information on the NHLPA, please visit nhlpa.com.

About the NHL
The National Hockey League®, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

NHL, the NHL Shield and National Hockey League are registered trademarks of the National Hockey League. All Rights Reserved.

NHLPA is a registered trademark of the National Hockey League Players’ Association. All Rights Reserved.
*, **, *** vs. Energizer Max Premium Alkaline