HallPass Media brings partnerships with Yahoo and Toyota to the 2009 Nike Hoop Summit taking place in Portland, OR on April 11. USA Basketball which retained HallPass Media for marketing and sponsorship representation is in the second year of their agreement to host the game at Portlandâ€™s Rose Garden. The Nike Hoop Summit, which features the top 19 and under players from around the world will be broadcast on FOX Sports Net and webcast worldwide on Yahoo Sports.
In addition to the partnerships with Yahoo and Toyota, HallPass developed a new online strategy with the Hoop Summit, incorporating in a variety of viral video elements, Facebook, YouTube and Twitter applications along with creating dedicated promotional spots aired on Fox. The campaign focuses on the many NBA stars who have participated in the event since 1999. For a look at promotional samples link here: www.youtube.com/nikehoopsummit