2010 adidas Sum Cup Webisode 1

adidas approached HallPass Media for a branded digital content solution for their signature MLS grassroots event, the adidas SUM Cup, held during the 2010 MLS All-Star Game in Houston. HallPass captured the entire event in HD video, and produced a series of webisodes and viral videos pushed through several portals and adidas soccer outlets. The webisodes were viewed internationally and aired live in-arena to 70,000 fans during the MLS All-Star match in Houston’s Reliant Stadium. View adidas SUM Cup Video Catalog VIDEO PRODUCED BY HALLPASS MEDIA