How Social Media Is Introducing NBA Fans to a Budding Star

October 25, 2012 by Sam Laird via Mashable Portland Trailblazers rookie Damian Lillard wasn’t a highly touted high school player coming up in Oakland, Calif., and he didn’t attend a powerhouse NBA-feeder college program like Duke or Kentucky. But the kid. Can. Ball. Now, as Lillard begins his first season as a professional point guard out of Weber State University, social media is playing a key role in introducing him to NBA fans. Beefed up Twitter and Instagram presences coupled with an ongoing YouTube mini-documentary series have helped raise Lillard’s profile among non-hardcore hoops fans in ways that wouldn’t have been [...]