NBA Summer League Stokes Digital Business

By JOHN LOMBARDO SportsBusiness Journal Published August 03, 2009 The recent NBA Summer League in Las Vegas set an attendance record while becoming the latest content provider for the league’s digital operations. Since partnering with founder Warren LeGarie in 2007, the NBA has added marketing muscle to the rookie summer league, which featured 22 teams playing 55 games from July 10-19. The league began in 2004 with six teams. Average attendance this year was a record 4,370 a day, up from 4,036 last year. Fans paid $25 for [...]