AMERICAN EAGLE’S “THIS OR THAT” CAMPAIGN
While staying busy inside The Basketball Tournament, HallPass produced and edited 70+ videos and digital graphics for TBT partners.
We needed to find a unique and creative way to showcase TBT participants speaking on behalf of American Eagle Apparel products. The result was the social media driven “This or That” campaign, featuring TBT players answering a series of quick questions on their preferences of wardrobe styles and hoop comparisons.
Check out some of the videos below:
What will you find in the closets of TBT legends? Ot and Jon Elmore give us the official scoop during a quick round of This or That, presented by @AEO.
(Pssst – why choose? Get your fill of dad hats AND bucket hats now at https://t.co/v90uJajgSC.) pic.twitter.com/CGV3uYeGcu
— TBT (@thetournament) July 14, 2020
Bucket hats or dad hats? Boxers or briefs? @FlyersTBT answer these important Qs and more in a game of This or That, presented by @AEO. Looking for a little style inspiration or just remembered that you actually REALLY need new underwear? Head to https://t.co/v90uJajgSC. pic.twitter.com/0pvM3gvftI
— TBT (@thetournament) July 14, 2020
UTILIZING GREENFLY FOR CONTENT DISTRIBUTION
During TBT 2020, HallPass partnered with Greenfly, a content and distribution platform, to rapidly share photos and video content with players, coaches, media members, and more to increase fan reach and engagement on social media.
A total of 232 members from TBT utilized the Greenfly app with over 3,000 photos and videos distributed from the central media hub.
The HallPass team developed a video campaign featuring players and their experience using the Greenfly platform.
