HallPass Provides Marketing Support for the Inaugural NBA In-Season Tournament 

HallPass Media was tapped to provide elevated marketing support and help drive ticket sales to the inaugural NBA In-Season Tournament in Las Vegas.

Utilizing our years of experience in the Las Vegas and Los Angeles markets, HallPass created and executed several marketing and advertising campaigns throughout the regions to drive sales for the Semifinal and Championship games at the T-Mobile Arena.

Years of relationships assisted with this time sensitive proposition, as our team leveraged resources across email marketing, online ad placement, on-air radio buys, digital out of home (OOH) billboards, social media promotion, and grassroots marketing in both Vegas and LA.  In addition, our creative team produced additional video commercial ticket spots for TV and Online, updated billboard creative, which would be on full display throughout the roads of Southern California and Las Vegas.

Congrats to the NBA on a successful inaugural event and to the Los Angeles Lakers who took home the first ever In-Season Cup.