DraftKings Network, Jägermeister, and Labatt: Fueling Another Year of Missin Curfew Success
HallPass Media is proud to celebrate another successful year producing Missin Curfew, the fan-favorite hockey and lifestyle podcast hosted by former NHL players Shane O’Brien and Scottie Upshall. Week after week, the HallPass Production team brings the podcast to life from HallPass Studios, delivering high-energy conversations, insider stories, and plenty of laughs that keep fans coming back for more.
The podcast’s success on the DraftKings Network highlights its growing popularity and loyal listener base. In 2024 alone, Missin Curfew achieved 1.9 million total downloads and reached an impressive 946,050 total unique listeners, with monthly averages of 172,991 downloads and 86,005 unique listeners. From game analysis to behind-the-scenes stories from their playing days, Shane and Scottie continue to carve out a unique niche, blending entertainment with authentic hockey culture.
This milestone year also brought exciting growth, as Missin Curfew expanded its lineup to welcome Jordan Schmaltz and Brad Richardson to the team. Additionally, the invaluable support of sponsors Jägermeister, Labatt, KITS, LifeForce, and others has played a key role in connecting the podcast with fans across the hockey community.
Some highlights for this year are always the #FellaTours, a fan-favorite tradition of the Missin Curfew podcast. Earlier in October, the team hit Kansas City Live! Block for another unforgettable event in partnership with DraftKings Sportsbook and Jägermeister for the Kansas City Chiefs game vs. the San Francisco 49ers. In Pittsburgh, Pennsylvania, Shane, Scottie, Jordan, and Brad came together for a special tour last month with DraftKings Sportsbook and Labatt, closing out the year on a high note with hockey fans while attending the Pittsburgh Penguins vs. Winnipeg Jets game. The #FellaTours are always a highlight, giving the team a chance to connect with fans in person while supporting the sponsors who make it all possible.
Cheers to another year of unfiltered takes, fresh voices, and continued growth for Missin Curfew!