HallPass Producer, Devin Dismang, featured in Sports Illustrated and USA Today
As Lakers center JaVale McGee boards his team’s private coach bus ahead of a recent intra-squad scrimmage, he makes sure to give an inviting welcome to those already seated. “You’re my dog, Randy,” he says to Randy Mims, the team’s executive administrator for player programs and logistics. He next greets forwards Kyle Kuzma and Jared Dudley and guard Danny Green.
Three rows behind Green, seated just in front of the bus’ rear bathroom, sits 16-time All-Star LeBron James. “Bronny, Bron. What’s cracking, baby?” McGee asks the Lakers star.
McGee films the scene on a professional-grade Sony camera. It is just a brief sequence in one of McGee’s recent video blogs—but that video alone has amassed more than two million views on the veteran center’s YouTube page.
As of Tuesday evening, McGee had posted seven vlogs from the NBA bubble. Since his first bubble video went live two weeks ago, his YouTube channel’s subscriber count has grown from just under 40,000 to more than 450,000. Each project has more than one million views. With each video, he provides an authentic, and unparalleled, look into the league’s most popular team.
“The NBA bubble is such an exclusive place,” says Emmy Award–winning freelance video producer Devin Dismang, who is working as an executive producer and editor on McGee’s project. “And people want to be in the building somehow.”