OC Register Features HallPass Innovating During Coronavirus Disruption
When the coronavirus brought American sports to a screeching halt in March, it wiped out games, shuttered arenas and disrupted the ancillary action related to the competitions, too.
For Albert Hall and his Costa Mesa-based marketing firm HallPass, it upended months of planning, including all their established expectations for another festive NBA Summer League in Las Vegas, where for 17 years Hall has handled the business of producing and growing basketball’s premier offseason event.
“It was like, ‘OK, we need to pause for a minute, collect our thoughts, talk to our key constituents in the industry and figure out what the forecast looks like,’ ” Hall said by phone last week, when his company was preparing to handle all the content for “The Basketball Tournament.”
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