The 2011 adidas nations program is in the books and for the first time, the program was viewed by a national network audience on CBS Sports.  In addition to 8 hours of live broadcast game coverage on CBS Sports Network, HallPass Media wrote, directed and produced a one-hour preview show depicting the entire nations platform and giving fans a behind the scenes look at the premiere grassroots basketball program in the world. The CBS show drew a .5 national rating, garnering over 750,000 viewers nationwide.

Over the past three years, HallPass Media has managed all digital branded content, broadcast operations, and event and camp operations for the growing adidas property.  For more footage of the various broadcast assets, visit  A 2011 compilation DVD is due out in mid September.