Behind the Scenes: HallPass Media Grows the Sports Medicine Series in Year Two
In just its second year, the Sports Medicine Series continued to grow its footprint during NBA Summer League, bringing together 200+ attendees, representatives from 20+ NBA teams, leading sports medicine professionals, and students for three days of education, networking, and industry connection.
A major focus for HallPass Media in 2026 was partnership growth. The team expanded the series to 10 partners, creating new opportunities for brands to engage directly with the sports medicine and performance community. Partners included BTL Indsustries, Chroma, Aleaf, FireFly, Game Changer, IronMind.Ai, Neuro-Excellence, Neu.Fit, Indiba, and K-Laser.
HallPass Media drove the overall event strategy and execution, overseeing partnership development, marketing, programming, and operations to create a platform built for long-term growth.
The audience reflected the broadening reach of the series, bringing together NBA team personnel, sports medicine professionals, practitioners, and students alongside experts from across the sports and performance landscape.
For HallPass Media, the 2026 Sports Medicine Series was a clear step forward: more partners, more industry representation, and more than 200 attendees — all in just Year Two.
As the series continues to develop, HallPass is focused on building on that momentum and creating an even larger platform for the sports medicine community during NBA Summer League.
